Friday, September 19, 2008

Evolution of Healthcare Communications and Public Relations




There was a time, when there were very less no of doctors available to treat patients. But with the growth in economy the number of doctors has increased and the patients numbers has also risen with the rise in new age diseases.
A new attitude among patients has been observed in last couple of years which the doctors never anticipated? The patients now are much more informed. Now, patients do their homework on the aliment they are suffering from, and information technology plays a crucial part in spreading information.

Patients now, are more prone to do a Google on their ailment they are suffering, the best doctor available, advisable treatment and medicines. With the information, patients have become knowledgeable; they now ask the doctor for more information on the ailments, diseases and debate on best possible treatments.

The media for quite sometime observed this trend and launched columns and wellness supplements in there publications. For that matter even TV Channels, Websites, Radio stations have dedicated special shows and sections for the public at large. Most of the issues are related to Health, Wellness, Fitness and diet. Through extensive coverage is given to Health based stories, New technologies in hospitals, successful case studies, Yoga, Wellness columns by eminent doctors, Q & A based columns, etc. These articles often quote expert doctors, and leads to awareness on the doctors expertise.

This phenomenon suddenly gave a boost to Healthcare PR. Healthcare PR professionals often publicize the doctors, treatment and diseases. Well this is for what they are known for. But they also do a lot of other things like
  1. Provide information on wellness
  2. Crisis management of medicines
  3. Information on new diseases and treatments
  4. Creating awareness on existing incorrect policies
  5. Website designing
  6. Doctor's brochure compiling
  7. Promotion of CMEs

There are lots of other aspects where a Healthcare PR professional plays an important part. Healthcare PR professionals have become an intrinsic part in spreading word-of-mouth awareness and pubicing the Doctors Consulting business.

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