Though I never had any formal education in the business of communication and marketing (m a Marine Engineer) I always had inclination for brands and brand management...
- Can we compare the communication strategy of APPLE and GOOGLE???
- How can new media avenues help in brand development and differenciate from the cluttered advertising?
- Does rebranding really solve the purpose?? like L & T cement was rebranded as ULTRATECH cement, then UTI Bank to Axis Bank!!
- Why Indians still love Thump sup more than Coke/Pepsi?? Afterall Coke and Pepsi are youth and international brands!!
- Importance of internal communication for a company?
I am searching for answers for these above questions, searching on intenet, google, blogs, books... n every possible place. I think I shoul post these questions to Martin Lindstrom or Harish Bijoor (branding gurus).
