tag:blogger.com,1999:blog-10684730196485985032024-02-06T22:21:04.954-08:00Moses Gomes, experienced sales and marketing consultant I Top 100 marketing strategists Moses is a seasoned Marcom professional with more than 15 years of experience, encompassing marketing, sales, startup mentoring, guest faculty, and business strategy. Unknownnoreply@blogger.comBlogger78125tag:blogger.com,1999:blog-1068473019648598503.post-2557767394972723532021-04-01T00:16:00.005-07:002021-07-22T05:15:30.415-07:00The Virgin Way – Richard Branson<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV0B8EtzN11DSQrI9ao-VlQyPQASksgVZPU_DAyZ_Tl6Sz-P_iuQdR0vK2y7EasWZkA7nUbIpjrHl7EzBM6oMouLHg5EuIX6Ul_wIoyz9e3qNYpvqYyZEnbMrFVmjIokw_GDCpN-3gILC6/s2048/22159-Winston-Churchill-Quote-A-good-speech-should-be-like-a-woman-s.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1152" data-original-width="2048" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV0B8EtzN11DSQrI9ao-VlQyPQASksgVZPU_DAyZ_Tl6Sz-P_iuQdR0vK2y7EasWZkA7nUbIpjrHl7EzBM6oMouLHg5EuIX6Ul_wIoyz9e3qNYpvqYyZEnbMrFVmjIokw_GDCpN-3gILC6/w400-h225/22159-Winston-Churchill-Quote-A-good-speech-should-be-like-a-woman-s.jpg" width="400" /></a></div><br /><p>According to <a href="https://www.forbes.com/profile/richard-branson/?sh=89da5216ff53" target="_blank">Sir Richard Branson</a>, this is the most cherished quote of his life. Never thought it will become one of mine!</p><p>Well, this book takes us through different examples highlighting how culture has been the main ingredient of the VIRGIN group and this is what differentiates virgin from other companies. As I complete this book, what struck me is how both Virgin Group and Sir Richard Branson have the same personality, both are ONE personality following one culture - Do what you LOVE. </p><p>Further, we learn Sir Richard Branson’s entrepreneurship journey, right from the first student magazine to what made him launch virgin records, then comes virgin money. The book also focuses on some interesting companies that Virgin group took over or brought as part of expansion plans and turn them around from bankruptcy to profitable. How Sir Richard Branson’s frustration with British Airways motivated him to launch Virgin Atlantic offering better facilities in flight to travelers. And now his youngest entrepreneurial debut with Virgin Galactic, which will to take people to outer space.</p><p>So, what makes Virgin different? And how is he able to make them profitable is what most of his competitors ask?</p><p>Well, Sir Richard Branson answers in his own unique style, he always asks his key leadership, "How can we do the same thing in a different way?" How many ways can we fail?</p><p>This is the most interesting story which has been stuck in my mind even after reading the book.</p><p>The story is about those days when Virgin Atlantic was initially launched, offering more things than the airline company can afford, especially digital entertainment for economy class travelers. Most industry leaders felt he will not be able to sustain for long with this kind of extravagant experience for travelers. But Sir Richard Branson cleverly played his cards, instead of reusing headphones he started giving them free to travelers along with the logo on them. This helped him generate more bookings compared to bookings via advertising. Virgin was the only company offering free headphones as a giveaway to travelers. While most do not know the major reason for giving it free? The cost to service headphones was higher than the actual cost of the headphones.</p><p>Another interesting example was how he fought against the UK govt when Virgin trains were stopped from plying on the South end. The passengers urged <a href="https://en.wikipedia.org/wiki/Richard_Branson" target="_blank">Richard Branson</a> to file a case against the UK govt, further the passengers launched a signature campaign to allow Virgin trains. Eventually, the case never made to the court as the UK govt went for of court settlement.</p><p>Virgin way is all about how company culture to do things differently can create impact. Towards the end, Sir Richard Branson lists down 10 core cultural aspects to becoming VIRGIN way.</p><p>Check more here - <a href="https://www.virgin.com/branson-family/books/richard-branson/the-virgin-way" target="_blank">The Virgin Way</a></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKsby7-Glfa5QNeCKPlCRgU9G-WsI8ayGxMfiW7FuA28wgFD6Jrn-uhAeA0RU4GOO7qRePkp0ML8K9fy8Mrg09LcNIcv15jLdEr7aUeWMl7tpnT7UlCK_I9RnoAgm_L5bvq7TVphcpXOgC/s500/51zRZKScP1L.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="318" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKsby7-Glfa5QNeCKPlCRgU9G-WsI8ayGxMfiW7FuA28wgFD6Jrn-uhAeA0RU4GOO7qRePkp0ML8K9fy8Mrg09LcNIcv15jLdEr7aUeWMl7tpnT7UlCK_I9RnoAgm_L5bvq7TVphcpXOgC/s320/51zRZKScP1L.jpg" /></a></div><br /><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-80659129539271863302021-04-01T00:05:00.002-07:002021-04-01T00:08:56.089-07:00No more product sales, the future is about solving the problem - SPIN Selling<p>Selling now is first to understand the problem, not always what the salesman sees first is the problem, unless we dig deep with 4Ws and 1H we would never know what the PROBLEM is. </p><p>Take the example of vacuum cleaners, 10 to 20 years back of we need to buy a vacuum cleaner, we would go to a store meet the salesman who knows more about the product and get a demo. During that period, we had less competition, you end up purchasing that vacuum cleaner.</p><p>But now we can go online and check and compare multiple vacuum cleaners, select the one that suits us, check reviews on Amazon, post on Twitter and Facebook to my friends and followers to share their feedback about the product before purchase. Once we are through with our research, only then we start comparing the costs on multiple e-commerce websites and purchase from the one that gives us the maximum discount.</p><p>But imagine a scenario, when a sales or solution expert drives deep to understand why I need a vacuum cleaner, this can be either for</p><p>1 - Cleaning the carpet, as it keeps on accumulating dust regularly.</p><p>2 - Clean glass sliding windows.</p><p>3 - Clean the ceiling, as difficult for my hand to reach.</p><p>3 - Clean sofa</p><p>Now going deep to understand the problem, which might lead the salesperson to give a better solution to the customer. This might be offering house cleaning services, which might be cheaper than the cost of the vacuum cleaner or joining a neighborhood club where all members pool white goods and use it once a month or end up buying a new carpet cover that doesn't let the dust settle in the carpet.</p><p>The new age Salesperson should drill and question the customer to understand the exact problem, rather than just give the solution.</p><p>Find the right problem to solve, what is important?</p><p>As per the study, physicians interrupted the patient in the first 18 secs of discussion, if you do not understand the problem, how can you prescribe the right dose of medicine.</p><p>Listening without intimation is not listening. We stop interrupting and wait for 15-sec before you reply.</p><p>Use 'Yes and Instead' instead of 'and but'</p><p>This helps to engage and drive the customer to explain their problem with all the information, this can be with his real-life problems and how he/she is dealing with them. This will help the salesperson to arrive at a solution along with the customer. Customer been part of the solution creation process, it helps to have better buying to increase in usage of the solution. </p><p>This article is based on the book, <a href="https://g.co/kgs/ZagnRz" target="_blank">SPIN Selling by Neil Rackham</a></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/1UlDa-OJYxE" width="320" youtube-src-id="1UlDa-OJYxE"></iframe></div><br /><p><br /></p><br /><p><br /></p><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-25407077413987362752021-03-31T23:37:00.002-07:002022-02-03T05:15:01.721-08:00Time to Play: Indian Toy market, a late entrant, but has immense opportunities with growing market<p>The <a href="http://tai-india.org/" target="_blank">Indian toy</a> market is approximately ₹16,000 crore, of which 75% are imported from China. While the <a href="https://www.thehindu.com/life-and-style/the-toy-industry-is-set-for-change-as-the-first-national-toy-fair-begins-in-february-2021/article33673066.ece " target="_blank">Indian toy market</a> is largely disorganized and comprises wholesalers, importers, and manufacturers. It is very price-sensitive also. </p><p>Nevertheless, with the recent “#<span style="background-color: #fcff01;">MakeInIndia</span>” momentum, Indian’s are more aware of buying toys manufactured in India. But been very late entrants in this industry which lacks both experienced manpower and investments. </p><p>I really appreciate the work done by some Indian toy designers and manufacturers towards creating their own unique niche. Here are a couple of Indian startups and companies.</p><p></p><ol style="text-align: left;"><li><a href="https://www.playshifu.com/" target="_blank">PlayShifu</a> by <a href="https://www.linkedin.com/in/advanidinesh" target="_blank">Dinesh Advani</a></li><li>Kreative Kids International by <a href="https://www.linkedin.com/in/sharad-kapoor-0531384b" target="_blank">Sharad Kapoor</a></li><li><a href="https://toiing.com/" target="_blank">Toiing</a> by <a href="https://www.linkedin.com/in/simonjacob" target="_blank">Simon Jacob</a> </li><li><a href="https://www.desitoys.in/" target="_blank">Desi toys and games </a>by <a href="https://www.linkedin.com/in/swapna-gattewar-wagh" target="_blank">Swapna Wagh</a> and </li><li><a href="https://zephyrtoys.com/" target="_blank">Zephyr Toys</a> by <a href="https://www.linkedin.com/in/moizgabaji/" target="_blank">Moiz Gabajiwala</a>.</li></ol><p></p><p>Here are a couple of interesting ideas which I thought would help toy companies to increase sales. </p><p></p><ol style="text-align: left;"><li>Companies can give free piggy banks to kids when they buy any of, their products. The piggy bank will be registered in their name with<a href="https://www.mosesgomes.com/2021/03/time-to-play-indian-toy-market-late.html" target="_blank"> parents' mobile n</a>o, this creates a transition from offline to the online world. When the piggy bank is full or the amount crosses INR 2,000 enough the kids can get their piggy bank to the toy store and the toy store will open it. In exchange, the toy store will give 10% interest on the collected amount as an incentive to kids. This can be used to purchase a new set of toys. The toy company can also partner with any bank for launching kids' accounts, both stand to benefit. </li><li>Choosing toys is a difficult process, and most often the toy store guy is hardly aware of toys and how they can help in learning. Indian toy companies need band evangelists who can help to guide on what and which toy people should buy. They need more and more kids joining as ambassadors program.</li></ol><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN_9Nn2SuaPMcNZ1hPjJtWdZa7IwlNmOt8No4VyMK5JBAXzI3mc5wk8KEqioZOUCSZrwn5H4u02Wq9BbnjiMG9n_0R2Pyr37k6OOr7uEWBO_UpjG8Y3dAtpg5mzXGGYS_6RgRQIwpQbF0J/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" data-original-height="1200" data-original-width="900" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN_9Nn2SuaPMcNZ1hPjJtWdZa7IwlNmOt8No4VyMK5JBAXzI3mc5wk8KEqioZOUCSZrwn5H4u02Wq9BbnjiMG9n_0R2Pyr37k6OOr7uEWBO_UpjG8Y3dAtpg5mzXGGYS_6RgRQIwpQbF0J/w150-h200/image.png" width="150" /></a></div><br /><br /><p></p><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-21467498310614236932019-12-10T01:41:00.001-08:002021-05-12T06:00:27.913-07:00Modern Monopolies - book review<div dir="ltr" style="text-align: left;" trbidi="on">
This book Modern Monopolies by Nicholson is a must-read for all entrepreneurs, start-ups, strategy heads of brands/ Products. It highlights the importance of being in platform business and how this impacts the growth of organisation, as most software companies are becoming commodities.<br />
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As you move towards chapters four, the author gives examples on successful platforms like Facebook, <a href="https://twitter.com/" target="_blank">Twitter</a>, Android OS, <a href="https://www.airbnb.co.in/" target="_blank">AirBnB</a>, Uber and reason behind their success. He also highlights platforms like Windows OS, BlackBerry OS, MySpace, Friendster, etc and why they failed or failing.<br />
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He furthers goes on to explain interesting shifts that are happening in the platform business. Earlier examples include <a href="https://www.apple.com/in/itunes/" target="_blank">iTunes</a> during launch of iPod became the largest music company, but now people are shifting towards newer platforms like<span style="background-color: #fcff01;"> Spotify, Saavan, Gaana</span>, etc.<br />
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Even when Amazon launched <a href="https://www.audible.in/" target="_blank">Audible</a> platform, which became a market leader in it's category. But now new platforms like Storytel are offering ebook + Audio book + Regional at a monthly nominal subscription. Though subscription cost is higher but, this gives the customer freedom to choose and read / hear multiple books.<br />
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Here is the story which I loved from the book ans have copied as is, since it makes sense and easy to understand. Though many argue this is not a real story, but conclusion is important for learning.<br />
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<i>An entrepreneur, tired of the long waits he is experiencing in his dentist’s office, decides that dentist offices are badly managed. So he designs and builds a comprehensive dentist office management system and brings it to market. The software is expensive, at $25,000 per year per dentist office, but it’s a hit anyway as dentists realize significant cost savings after deploying the system. The company, Dentasoft, grows quickly into a $100mm annual revenue business, goes public, and trades up to a billion dollar valuation.</i></blockquote>
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<i>Two young entrepreneurs graduate from college, and go to YC. They pitch PG on a low cost version of Dentasoft, which will be built on a modern software stock and include mobile apps for the dentist to remotely manage his office from the golf course. PG likes the idea and they are accepted into YC. Their company, Dent.io, gets their product in market quickly and prices it at $5,000 per year per office. Dentists like this new entrant and start switching over in droves. Dentasoft misses its quarter, citing competitive pressures, churn, and declining revenues. Dentasoft stock crashes. Meanwhile, Dent.io does a growth round from Sequoia and hires a CEO out of Workday.</i></blockquote>
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<i>Around this time, an open source community crops up to build an open source version of dental office software. This open source project is called DentOps. The project takes on real life as its leader, a former dentist turned socialist blogger and software developer named NitrousOxide, has a real agenda to disrupt the entire dental industry. A hosted version of DentOps called DentHub is launched and becomes very popular with forward thinking dentist offices that don’t want to be hostage to companies like Dentasoft and Dent.io anymore.</i><i> </i></blockquote>
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<i>Dentasoft is forced to file for bankruptcy protection while they restructure their $100mm debt round they took a year after going public. Dent.io’s board fires its CEO and begs the founders to come back and take control of the struggling company. NitrousOxide is featured on the cover of Wired as the man who disrupted the dental industry</i></blockquote>
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Towards the end, the book explains how to identify true potential of your own product and how you can make the shift towards becoming a platform.<br />
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<i><span style="color: purple; font-size: large;">Software is a commodity, think platform.</span></i></div>
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<span style="color: purple;"><a href="https://www.amazon.in/Modern-Monopolies-Dominate-Century-Economy/dp/1250091896" target="_blank">You can click on this link to buy - </a></span></div>
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<span style="color: purple;"><a href="https://www.amazon.in/Modern-Monopolies-Dominate-Century-Economy/dp/1250091896" target="_blank">Modern Monopolies @ Amazon</a></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-2704065512686161802019-08-30T01:56:00.002-07:002019-08-30T01:56:52.241-07:00How to build spaceship - book review<div dir="ltr" style="text-align: left;" trbidi="on">
How many of us know about early life of <a href="https://www.diamandis.com/" target="_blank">Peter Diamandis</a>, founder of <a href="https://www.xprize.org/" target="_blank">X prize</a>, founder of <a href="https://su.org/" target="_blank">Singularity university</a>?<br />
Then you shouldn't miss this book "<a href="https://www.storytel.com/in/en/" target="_blank">How to make a spaceship: A band of renegades, an epic race and the birth of private space flight</a>" by <a href="http://www.julianguthriesf.com/" target="_blank">Julian Guthrie</a>.<br />
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And this book is not only for people interested to build ROCKETS but for all those who DREAM.<br />
Some interesting insights I gained from this book<br />
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<li>The shortest distance between two points is not a straight line when you travelling in a flight! As Earth is a sphere, round, in olden days pilots without gyroscope, would pull a rubber band between two points they are travelling and leave it, when the rubber band loses tension it returns to its curve position to give you the closest distance. </li>
<li>Sometimes the solutions is so obvious that we over think about it, which takes us far away from the solution. The <a href="https://en.wikipedia.org/wiki/SpaceShipOne" target="_blank">SpaceshipOne</a> flight had an outer varnish covering of Epoxy fluid, which helped to prevent it from overheating. But, <a href="https://en.wikipedia.org/wiki/Burt_Rutan" target="_blank">Burt Rutan</a> wanted to patent, so he literally added herbs and oregano and named it as some patented solution. </li>
<li>Peter Diamandis didn't have the $10 million prize to give away for X prize winner, but it didn't stop him from announcing this competition. After announcement he went on to pitch almost more than 60 to 70 entrepreneurs to sponsor it. <a href="https://en.wikipedia.org/wiki/Richard_Branson" target="_blank">Richard Branson </a>meeting was the 60th meeting and even he rejected to sponsor. Quite, surprisingly, he was the one who finally invested and sponsored Spaceship One for $2 mn just before 2 weeks from final take off. </li>
<li>Peter Diamandis was a medical student since his parents wanted him to take up medicine. But he became astrophysicist from MIT before joining medical. It amazed me that he was running a company to make spacecraft for sub orbital flight, so people can experience zero gravity PLUS running <a href="https://www.isunet.edu/" target="_blank">Association for space Tourism</a> across the world, had launched Space X prize and looking for sponsor + "studying medicine"</li>
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If you can dream Big, and work towards it with all your passion, their is no stopping.<br />
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This book was written by Julian Guthrie and After Spaceship 1 win the <a href="https://www.xprize.org/prizes/ansari" target="_blank">Ansari SpaceX prize</a>, Stephen Hawking suggest Peter Diamandis to write a book on this entire experience, so technically this a Peter's biography prior to start of Singularity University.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-32073991630615717452019-03-11T23:03:00.000-07:002019-03-11T23:03:53.680-07:00Everything you wanted to know about - INGREDIENT MARKETING<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ingredient - branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods</span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> marketing as per <a href="https://en.wikipedia.org/wiki/Ingredient_branding" target="_blank">Wikipedia</a>. There are several companies whose only specialty is to assist their clients or play a key role in creating a better product with which they partner. Brands like <a href="https://www.bosch-mobility-solutions.com/en/products-and-services/passenger-cars-and-light-commercial-vehicles/driving-safety-systems/antilock-braking-system/" target="_blank">ABS by BOSCH</a>, <a href="https://www.chemours.com/Teflon/en_US/" target="_blank">Teflon</a>, <a href="https://www.intel.in/content/www/in/en/homepage.html" target="_blank">Intel</a> and many others play a key role in the final overall product offered to the buyer. In short, an “ingredient” brand is used by a “host/mother” brand to partner or help established brand equity of the host brand. To keep it simple “Ingredient brand is a brand within a brand”.<o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2siXJys_lZXBcAm9onExLCbn-h0rsQRJaa8MiBw4AUmuTSS96voodwjyxxf2rketZ1XPzwYDFoHEIKbXSz7-GBSEasA18stTyCJga58lZqGQV4GWkBgdPTSshTyJ5rhZZYAE3ZyRDjdmo/s1600/ingrediant_branding-e1379288789889.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="488" data-original-width="650" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2siXJys_lZXBcAm9onExLCbn-h0rsQRJaa8MiBw4AUmuTSS96voodwjyxxf2rketZ1XPzwYDFoHEIKbXSz7-GBSEasA18stTyCJga58lZqGQV4GWkBgdPTSshTyJ5rhZZYAE3ZyRDjdmo/s400/ingrediant_branding-e1379288789889.png" width="400" /></a></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Buyers trust products which are transparent (showcase what ingredients have been used to make or manufacture them). Means it is no longer enough for ingredient brand to market itself just to product/brand manufacturers. But now needs to reach out to more and more consumers and establish themselves as key INGREDIENTS. It is much more important when consumers start ensuring the host product to sell along with the preferred ingredient. This lays importance to talk directly to the consumer through the power of ingredient branding<o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Brands who have used ingredient marketing - Dupont’s Teflon, Intel’s Intel Inside, Lycra for clothes by Rayon, ABS by Bosch Mobility, Dolby Stereo systems, etc. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"Intel Inside" was the first, and arguably the best, "ingredient" branding, let’s understand how this strategy helped a microprocessor brand. This campaign was targeted by B2B Company to B2C community, directly to buyers/consumers. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before we understand the strategy, let’s first and foremost understand more about the company products. Intel makes an ingredient, MICROPROCESSORS or silicon chips for the computer industry. It doesn’t make the main dish, means computers. Consumers aren’t interested in ingredients like vanilla flavoring brand in ice cream or pastry, they are concerned about the final product. Intel doesn’t make or sell these products or chips directly to consumers. They make semiconductors, microprocessors chips found inside popular consumer electronic devices. <o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhceuQcU-tMZeO3i0o84KHIYGAfGGuhxko3OhjXvthEcux9WGQozuLYrlxoDjvSgvx5I_PYDmZTTGAtBBTxZHElDL3h3xqi-R7ul1bVedRD_TJKyclL5UyM7hMtY6ONWTPjN8QZTmO6zk_k/s1600/2017-12-12-image-17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="1050" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhceuQcU-tMZeO3i0o84KHIYGAfGGuhxko3OhjXvthEcux9WGQozuLYrlxoDjvSgvx5I_PYDmZTTGAtBBTxZHElDL3h3xqi-R7ul1bVedRD_TJKyclL5UyM7hMtY6ONWTPjN8QZTmO6zk_k/s320/2017-12-12-image-17.jpg" width="320" /></a></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Microprocessor chips were an unknown component of PC for the end consumers. Intel was a market leader in microprocessor brand in the 1980s with the launch of microprocessor 286, 386 and 486. Soon competitors were catching up with Intel and it was getting tough to sustain. Intel realized that to remain a leader in business, it needs to enter the mind of Consumer and establish connect which can only be accomplished with emotional branding campaigns.<o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Based on initial research by INTEL, they identified what people think about the chips in the computers and how they relate to it. The consumers or buyers of PCs were never certain about the quality or reliability of the microprocessor chip which was a critical component. They were just interested in computers. Except for gamers, programmers, hardware specialists, scientists, and technology enthusiasts, hardly anyone was aware of the microprocessor, the computer was a mystery for rest. Intel felt that microprocessor being a critical component of PC had an opportunity here to enter the consumer’s mind. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This led to the launching of the campaign “Intel Inside” they initiated tie – up with existing OEMs to partner. OEM partners were happy as whoever partnered received a 10% premium for “Intel Inside” products from end-consumers plus advertising support. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With this campaign ‘Intel’ logo started appearing at the end of the ad with a piece of specific music. That music became synonymous with Intel. The first thing everyone would remember from an event is the “Ending” part. The Intel music provides that pleasant sensation. Everyone could remember the Intel Logo and the sound. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With the launch of this campaign, other key market leaders from B2B product and service industry initiated similar fashion campaigns to establish INGREDIENT products. We saw TEFLON campaign for non – stick cookware, ABS by Bosch for automobiles, Dolby stereo for cinema halls and music industry.<o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What we learned?<o:p></o:p></span></span></div>
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<li><span lang="EN-IN"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The person who buys your product may not be the person who uses or benefits from your product. Think about marketing to the end user.</span></span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> Don’t be ashamed of being an ingredient or a small part of a larger product. In fact, use it to your advantage!</span></li>
<li><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> Technology can be complicated. Keep the message simple. Intel makes your device faster! Focus your marketing on the benefits of your product not the features of your product.</span></li>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-69124658751721379282015-01-22T01:07:00.000-08:002015-01-22T01:07:27.710-08:00How eLearning Systems can change B2B Product Demo and Customer Support<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: Arial,Helvetica,sans-serif;">Traditionally B2B organizations have been
offering product demos at customer location. This accounts to huge amount of
investment in travel and stay, but cannot be neglected. Often customers also
request for repeat of demos, which builds the cost. This happens due to
complexity of product or low academic qualification of customer, they take more
time to learn. B2B companies especially in the area of customize products
regularly face this problems of repeat demos, thus reducing profit on
sales.<span style="mso-spacerun: yes;"> </span>
</span></div>
<div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<span style="font-family: Arial,Helvetica,sans-serif;">B2B should develop new age ELearning systems
for product demo. ELearning systems now have high technology integration like
Augment Reality, virtual Reality, Web – Meetings, etc. These systems can be
incorporated with questionnaire for evaluation of product demo based on answers.
Further, this questionnaire will also help in product and service co-creation
based on feedback.</span>
<span style="font-family: Arial,Helvetica,sans-serif;"><br />
Each eLearning capsule or graphic video shouldn’t be longer than 2 to 3 minutes
duration to engage with customer and ensure understanding. <span style="mso-spacerun: yes;"> </span>These demos can be translated into different
languages and sent on smart phones.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<span style="font-family: Arial,Helvetica,sans-serif;">Further B2B organizations can offer customer
support using these eLearning systems, probing the user to identify issues and
raise support tickets for customized solutions.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Some benefits
of eLearning Systems to B2B organizations:</b></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<ul style="text-align: justify;">
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Cost
Effective: </b>eLearning is
cost effective as there are no logistics like travel and stay of engineer is
involved. This will reduce dependability on printed collaterals, as everything
is available on cloud servers.</span><span style="font-family: Arial,Helvetica,sans-serif;"></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Learning 24
x 7 x 365:</b> <span style="mso-spacerun: yes;"> </span>User can learn watching repetitively, thus
increasing engagement. Also as the eLearning systems are on cloud, users can
watch it at his / her convenience.</span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Tracking of
course: </b>ELearning systems can be
incorporated with tracking systems which can help B2B organization to
understand analytics. These eLearning demos can be incorporated with
questionnaire for evaluation of demo. Feedback systems like these helps in
product development, since users can share in real time and partner in co –
creation of product / service.</span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Standardization
and Scalability of demo: </b>ELearning systems
help to standardize demo, also help to integrate changes based on feedback in
real time, so demo course keeps on evolving for better engagement and
understanding of user.<span style="mso-spacerun: yes;"> </span></span></li>
</ul>
<div style="text-align: justify;">
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-20136792482691419382015-01-21T03:01:00.002-08:002015-01-21T03:01:54.685-08:00Why B2B should STOP using YouTube in Social Media / Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
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<![endif]--><span style="font-family: Arial,Helvetica,sans-serif;">B2B organizations have been dependent on YouTube
for sharing product demo videos, insights on new developments, product
servicing videos, etc. to customers. These videos are used for marketing and
customer support as well.
</span></div>
<div class="separator" style="clear: both;">
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEP4IwYMgs7Mi-YaqkYgbu1eT3HSfAXjWXnpjpockOUkVZ4HPM2Vpd0aB4YZeVOgpUgeur7z6-NXIOtJfi11lixPLAD-POwy8E_KwEIl3-9fIUicc4t9aADqywcOZ-y0n0xgs8XqR1aXPt/s1600/youtube-logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEP4IwYMgs7Mi-YaqkYgbu1eT3HSfAXjWXnpjpockOUkVZ4HPM2Vpd0aB4YZeVOgpUgeur7z6-NXIOtJfi11lixPLAD-POwy8E_KwEIl3-9fIUicc4t9aADqywcOZ-y0n0xgs8XqR1aXPt/s1600/youtube-logo.jpg" height="226" width="320" /></a></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">But YouTube has been blocked by most of the
corporates, so employees cannot view videos during work hours and as it distracts.<span style="mso-spacerun: yes;"> </span>YouTube doesn’t offer landing page for videos
or lead generation facility for B2B. These have adversely affected B2B
organization’s as they have to courier CDs of product demo and servicing videos
to customers, and use other content marketing tools for lead generation. Time
has come for B2B organization’s to identify better tools for video sharing,
along with landing pages for lead generation and analytics. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Arial,Helvetica,sans-serif;">Content marketing is most essential for B2B
organizations and videos play major role in content marketing. Most B2B
organizations have corporate clients for whom they offer products or services,
as YouTube is blocked this becomes very difficult to engage with them.<span style="mso-spacerun: yes;"> </span>Here are few examples how Video helps B2B in
engagement.</span></div>
<br />
<ol style="text-align: justify;">
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Email
marketing with Videos:</b> Using videos for email marketing can increase Click
– Through – Ratio <b style="mso-bidi-font-weight: normal;">(CTR)</b> for the
campaign. Using video streaming server helps to view the video in the email box
itself thus increases engagement with customers. These videos should be not
more than 60 seconds and have landing pages incorporated in the emailer for
lead generation, which helps to attract customers to website by showing trailer
videos.<span style="mso-spacerun: yes;"></span><b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Video
landing Pages:</b> Using video landing pages during <b style="mso-bidi-font-weight: normal;">social media</b> and <b style="mso-bidi-font-weight: normal;">search
engine optimization</b> campaign helps for more time spent on each page, thus
increasing engagement with customer. Usually website visitors tend to view
video rather than spend time reading the entire content.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Analytics of
videos:</b> Video streaming websites offer better analytics about viewing
patterns of the video; this helps to filter target audience based on engagement
levels. Better the analytics and better will be the marketing strategy.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Customer
Support:</b> This is the most important element of marketing, whether offering <b style="mso-bidi-font-weight: normal;">demo</b> of the product / service or
helping in solving errors in the product. As YouTube is blocked by most
corporates, sending a video of product demo or servicing becomes tedious
process, with video streaming, B2B doesn’t have to worry about blocked content;
the video directly opens in email box. Since it is stream from different
server’s chances of the server getting blocked is very less.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><b style="mso-bidi-font-weight: normal;">Testimonials:</b>
One of the best marketing tools for B2B organizations are testimonials from
clients, these are the most effective tools and can be marketed along with case
studies. As most customers don’t have time to read through the content, viewing
videos<span style="mso-spacerun: yes;"> </span>with case study and testimonial
capsules helps to engage, since it increases me-too factor and spread word – of
– mouth.</span></li>
</ol>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"> There are many companies offering services of video
streaming like</span></div>
<br />
<ul style="text-align: justify;">
<li><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.bombbomb.com/" target="_blank">Bomb Bomb </a></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.getresponse.com/" target="_blank">Get Response</a></span></li>
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<![endif]--><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 11pt; line-height: 115%;">HTML5
video plugin is supported by high number of mail boxes, which can help in video
marketing</span></span></li>
</ul>
<div style="text-align: justify;">
</div>
</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1068473019648598503.post-28946845892695702332015-01-20T04:30:00.001-08:002015-01-20T04:32:22.240-08:00Outline to help you in designing social media marketing strategy for B2B<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Courier New",Courier,monospace;">B2B organizations have started venturing in social
media and content marketing campaigns. Prior planning a social media campaign,
B2B organizations have to venture in social listening strategy to understand
more about what stakeholders are discussing? What interests them? How can B2B
organization engage with them? What are the influencing factors? Etc. Have
worked on parameters for which the B2B organizations need to answer before
venturing in social media and content marketing strategy.</span></div>
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<ol style="text-align: justify;">
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Define your
target audience / stakeholders / customers</b> – Unless you know with whom you
need to engage, you cannot venture in Social Media campaign.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Information
which your target audience likes or feels important</b> – Identify through
social listening, what they like, type of information which can engage them, topics
of interest, when they share posts, etc.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Social Media
networks used by target audience</b> – Identify the social media channels where
you can find your target audience, also identify specific groups where they
discuss. It is necessary to identify organic and paid channels of social media
for specific targeting.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Marketing
vision of B2B brand</b> – Whether B2B or B2C, brands should define their
vision, as this forms the motive for marketing. Without vision it will be
difficult for brands to engage in any marketing communications activity.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Visual
Identity of Brand</b> – All B2B brands connect with highly specific customers,
but should have a visual identify which stakeholders can recollect or connect
when they read about the brand. This in an integral part of marketing, as B2B
brands have to influence customers deep learning systems.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Responsibility
of content generation</b> – B2B organization have to define employees / people
responsible for content generation and authentication before it is published on
social media, to ensure any negative impact due to errors.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Identify
most important topics / categories</b> – Identify most important topics /
categories which help to engage and communicate with stakeholders / target audience.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Keywords</b>–
Being a B2B organization it is important to target the content based on
keywords search trends by target audience. Having right keywords build into the
content helps search engine crawlers to rank the content.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><span style="font-family: "Courier New",Courier,monospace;"><b style="mso-bidi-font-weight: normal;">Identify
customer journey from Search to Purchase</b> – This is the most important
element to measure ROI for campaigns on social media and content marketing. B2B
organizations have to identify the complete process along with specific
parameters like time required, number of decision makers, customization required,
and cost of project.</span></li>
</ol>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1068473019648598503.post-532353143251662472015-01-13T02:34:00.000-08:002015-01-13T02:34:07.441-08:00Six Mistakes by Indian B2B in marketing strategies, are you doing THESE?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismDF0FRZe4XUhVyDaZyY5Z_76LC69_-PM8XMKwzFeTk6ZHmGTQdG-atOIi8FAInPiUckwCS3p3GzNL2r4LgOLCKiCGbjsSCWiwYirPPgTUnBS-MGbxAU85XwT5HkKwRnZpI27fFIYhBb0/s1600/b2b-marketing-social-media.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismDF0FRZe4XUhVyDaZyY5Z_76LC69_-PM8XMKwzFeTk6ZHmGTQdG-atOIi8FAInPiUckwCS3p3GzNL2r4LgOLCKiCGbjsSCWiwYirPPgTUnBS-MGbxAU85XwT5HkKwRnZpI27fFIYhBb0/s1600/b2b-marketing-social-media.jpg" height="225" width="400" /></a>B2B businesses have always taken
long time to change or re – work on their marketing strategies. Since earlier
in 1970s and 80s they enjoyed monopoly business. Which emphasized any Indian
company considering to import from international sellers had to obtain NOC from
Indian B2B manufacturers of same line of products. This lead to the development
of sloppy attitude and less focus on marketing. With change of policies for
international B2B companies, these attitudes lead to either their closure or
stagnant growth. The ones, who changed, stayed in business and experienced
growth.</div>
<div class="MsoNormal">
Now with progress in technology,
B2B manufacturers are on the receiving end, as they are yet to embrace the new
technologies like digital marketing, CRM (Customer Resource Management), ERP
(Enterprise Resource Planning), etc. Though most B2B manufacturers are working
on embracing technology and digital marketing, but fear of negative impact have
made them conservatives. </div>
<div class="MsoNormal">
The below points are my
observations on some major marketing strategy mistakes which B2B business;
especially manufacturers have been committing over the period.<b style="mso-bidi-font-weight: normal;"> </b></div>
<br />
<ol style="text-align: justify;">
<li><b style="mso-bidi-font-weight: normal;">Company doesn’t have a website:</b> Most
common problem with Indian B2B businesses, they don’t own a website of their
organization, zero online presence. Most buyers are searching online; not
having a website is as good as not running the business.<b style="mso-bidi-font-weight: normal;"> </b></li>
<li><b style="mso-bidi-font-weight: normal;">Have a website but only you visit it:</b>
Most B2B business design a website just for the sake of it, without having any
vision or marketing plan. The websites are designed in old format of tables,
without any conformity to W3C guidelines of Google, no meta tags in the
website, etc. This is as good as not having website as it is difficult for
search engines to crawl or rank it on search engine.<b style="mso-bidi-font-weight: normal;"> </b></li>
<li><b style="mso-bidi-font-weight: normal;">Website focuses on products only:</b> It is
important that B2B organizations focus on offering solutions, rather than
products, as buyers are looking for solutions. This would increase engagement
with buyer for better influence.<b style="mso-bidi-font-weight: normal;"> </b></li>
<li><b style="mso-bidi-font-weight: normal;">Solely depend on word of mouth/referrals
for leads:</b> With buyers increasingly dependent on search engine and
engagement oriented communication, the dependence on word – of – mouth is less,
though it is helpful for initial meeting, but cannot wholly depend as lead
generation activity.<b style="mso-bidi-font-weight: normal;"> </b></li>
<li><b style="mso-bidi-font-weight: normal;">Mass Emailing campaign:</b> Email campaign
has long been changed, from mass emailer to database brought from different sources;
it is now permission oriented email. This concept of mass email often leads to
blacklisting of servers by firewall. On the other hand, this also results email
reaching in SPAM folders instead of inbox of the customer. B2B organizations
need to build strategy for building mailer list, of customer who wants to
receive information.<b style="mso-bidi-font-weight: normal;"> </b></li>
<li><b style="mso-bidi-font-weight: normal;">Digital Marketing: </b>If at all, B2B organizations
ever venture in digital marketing, the focus is to have paid profile on
<a href="http://www.indiamart.com/" target="_blank">Indiamart </a>or <a href="http://www.tradeindia.com/" target="_blank">TradeIndia</a> and focus on SEO of the website for lead generation. Social
Media is the last thing they ever plan to venture and that too is just focus on
getting the likes and followers. All the strategies are only focused on lead
generation, instead of engagement. But the ground rule is – engagement has to
be top priority, while lead generation is outcome of engagement.</li>
</ol>
<div style="text-align: justify;">
</div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
B2B Organizations need to
venture in new marketing strategies for better engagement with informed buyers.</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-26840545351583372712015-01-10T04:29:00.000-08:002015-01-10T04:29:10.362-08:00Why Indian B2B Manufacturers will be out of business in near future?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: 12.0pt;">Indian B2B
manufacturers for long have been focused on promoting products rather than
solutions. With the advent of technology the market is fast becoming a buyer’s
domain than SELLERs. The focus of B2B manufacturers, whether in digital
marketing campaigns or participation in exhibitions or cold calling is PRODUCT
oriented. Most of these organizations spend huge amount of time in strategizing
on how to launch products in market and not on learning about customer
requirements. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: 12.0pt;">This article tries
to highlight aspects which are least focused by B2B Organizations and solutions
for the same.</span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Problem: Number of stakeholders involved in buying
cycle:</span></b><span style="font-size: 12.0pt;"> The biggest different between
B2B and B2C is the number of stakeholders involved in buying decision process.
In B2B scenario people from purchase, quality control, research and quality
assurance are involved, while in B2C its mostly impulsive buying. Most B2B buyers
often conduct prior reference checks happen at all levels. This also lengthens
the sales cycle as B2B manufactures have to ensure all the stakeholders agree
to the solution and it has been documented.</span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Solution: Develop engagement strategy for
stakeholders: </span></b><span style="font-size: 12.0pt;">Indian B2B
manufacturers have to develop engagement strategy to solve problems faced by
stakeholders rather than promoting products. Also have to focus on customer
support, since most buying decisions are based on prior reference checks,
having robust customer support can help to help to build word – of – mouth
marketing.<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span></b></span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Problem: Informed Buyers: </span></b><span style="font-size: 12.0pt;">Most buyers are well informed about B2B Manufacturing Company,
before floating enquiry for product. Most buyers often conduct prior research
about the B2B Manufacturer, its clients, range of products and background
reference checks from clients. The sales team is most often unaware about this
research. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Solution:</span></b><span style="font-size: 12.0pt;"> It
is important for sales team to constantly engage with stakeholders, since this
would help them to be a part of the research process and influence buying
decisions. The engagement can work on two simultaneous levels regular
discussion meetings to understand any issues they face in their current
production and content marketing on social media for regular online chats. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Problem: Investing without researching</span></b><span style="font-size: 12.0pt;">: It has been observed most B2B manufacturers invest
without venturing in research for launching new category of products,
advertising or marketing. Most decisions are based on gut instinct and
experience, which often results in losses. Research for most B2B organizations
is just focusing in Google results, which is often influenced due to SEO. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Solution</span></b><span style="font-size: 12.0pt;">: Research
has to be conducted from established agencies with proper focus on expected
outcome and what decisions will be taken based on the outcome. There are
different types of research agencies who work on collaborative report to reduce
the cost of research for a single company. This same should be applicable when
venturing for advertising or launching a new office. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Problem: Rise of social search engines:</span></b><span style="font-size: 12.0pt;"> Last 10 years have seen immense growth in social
media, search engine, smart phones and internet. All this has fueled profound
implication on how a company strategizes its marketing and communications.
Internationally most B2B manufacturers have embraced social media, but in
India, they haven’t even begun. For B2B manufacturers, having website and accounts
on Indiamart and Tradeindia is end of the story for digital marketing. And
strategy is focused on getting enquiries for products not on engagement. The
digital transformation resulted in buyers’ market, rather than sellers, now the
buyer decides what they want, how they want, when they want and their terms.</span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Solution: </span></b><span style="font-size: 12.0pt;">To
succeed in buyers’ market B2B manufacturers have to research and redefine their
strategy. The strategy should focus on engagement online as well as offline, to
influence the buying decisions. Campaigns can be focused on training the
stakeholders on how to solve issues related to problems arising in production,
product demo sessions, regular newsletters informing on new developments in
technology and research, regular webcasts on social media websites, ensuring
presence in media, etc. Involving customer support team for regular site
visits, not just when the client requires, even when they don’t require helps
to build confidence and trust for word – of – mouth marketing.</span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Problem: Technology: </span></b><span style="font-size: 12.0pt;">Indian B2B companies’ dependability technology is
mediocre, except for investment for managing finance through Tally; they hardly
invest to create a robust platform for observing sales trends. When most
companies, especially their clients shifted to SAP or ERP, these companies
hardly spend on implementing technology. The sales team still drafts quotations
using excel or word and keep track on follow – ups using spreadsheet. With
cloud model of CRM the biggest fear of Indian B2B manufacturers is that data
will be hacked or stolen.</span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 49.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -49.5pt;">
<span style="font-family: Times,"Times New Roman",serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Solution:</span></b><span style="font-size: 12.0pt;">
B2B manufacturers have to venture in technology in all aspects of business
processes. It is a need of the hour for B2B organizations to implement CRM for
managing sales cycle and ERP for other internal departments. Having a robust
technology will help in getting analytics and trend of finance and purchase, while
CRM would offer insights for sales and marketing team. Having cloud model of
CRM is better than having no CRM as tracking of sales data is much easier. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
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<br /></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Times,"Times New Roman",serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Ad8GNcyDuQrLYcfkkVcY9L_Y2OHrgcjPqRQgtmhselbVV0lCkmbk31U656SkAf_5ZF9FqAQs46EgXx8L00WbEWlLyzVObtB7ss9uzR4nLZ5m0MxZPQ2vA4NX3B5vNcQ4u5cMuyU7qFjB/s1600/iStock_000008123353XSmall.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Ad8GNcyDuQrLYcfkkVcY9L_Y2OHrgcjPqRQgtmhselbVV0lCkmbk31U656SkAf_5ZF9FqAQs46EgXx8L00WbEWlLyzVObtB7ss9uzR4nLZ5m0MxZPQ2vA4NX3B5vNcQ4u5cMuyU7qFjB/s1600/iStock_000008123353XSmall.jpg" height="132" width="200" /></a></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: 12.0pt;">Indian B2B
Manufacturing companies have to invest in business process re – engineering to
re define their vision. Lack of vision has been the biggest drawback for
growth. </span></span></div>
<span style="font-family: Times,"Times New Roman",serif;">
</span><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-65996717185952615742015-01-09T04:32:00.001-08:002015-01-09T04:32:25.115-08:00Digital Media Influence on Indian Consumer Buying Behavior<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>India has over one billion people with 120
dialects & languages. Three-fourths of the population lives in rural areas,
contributing one-third of the national income. India ranks third, in terms of
internet penetration in the world, while social media growth is by 37.4 percent.
The e-commerce market is expected to grow from $11 billion in FY14 to $20
billion FY15. India is one of the most lucrative markets even though the per
capita income is low, but has huge market for costly products. A recent
development in India’s consumerism is the emergence of the rural market for
several basic consumer goods.</span></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Characteristics Of Indian CB</span></b><span></span></span></span><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><i><span> </span></i></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><i><span>“Indian consumers are noted for the high
degree of value orientation; due to this Indians are labeled as one of the most
discerning consumers in the world.”</span></i><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Even, luxury brands have to design a unique
pricing strategy in order to get a foothold in the Indian market.</span><i><span></span></i></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><i><span>“Indian consumers have a high degree of family
orientation.”</span></i><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Brands with identities that support family
values tend to be popular and accepted easily </span><i><span></span></i></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><i><span>“Indian consumers are also associated with
values of nurturing, care and affection.”</span></i><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Product which communicate above feelings and
emotions gel with the Indian consumers.</span><i><span></span></i></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.5in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Influence of Internet / Social Media /
Ecommerce</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>With the advent of eCommerce portals like <a href="http://www.flipkart.com/" target="_blank">Flip-kart</a>, <a href="http://www.amazon.in/?tag=googhydrabk1-21&ref_=pd_mn_ABKror1112" target="_blank">Amazon</a>, <a href="http://www.snapdeal.com/" target="_blank">Snap-deal</a>, etc the buying behavior of Indian consumers has
increased, as they meet shopping requirements of Indian consumers.</span><b><span></span></b><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Some of the
facilities offered, which lead to growth of eCommerce in India are:</span></span></span>
</div>
<ul style="text-align: justify;">
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>EMI options</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Cash on Delivery</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Huge discounts to buy online</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Cheaper than brick – and –mortar stores</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Increase in usage of internet through smart
phones</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Social reviews</span></span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span></span><span>But the major game changer being able to reach
to rural India, since they already have disposable income, but no stores (Brick
– N – Mortar) selling luxury branded products. With ecommerce and smart phones
with internet, they are now able to order brands which they wish to wear,
without traveling to city to buy those brands.</span></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Different Segments of Indian Consumers</span></b></span></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Socialites Consumer</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Socialites belong to the upper class. They
prefer to shop in specialty stores, go to clubs on weekends, and spend a good
amount on luxury goods. They are also brand and fashion conscious and would
mostly shop at luxury malls, fashion designers boutiques or abroad.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Conservative Class of Consumers</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The Conservatives belong to the middle class;
they are true reflection of Indian culture.</span><b><span></span></b></span></span><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Slow in decision making and seek a lot of
information before making any purchase. Most often they look for durability and
functionality of the product, but at the same time are also images conscious.</span></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Working Woman</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>This segment is the one, which has seen a
tremendous growth in the late nineties and has opened the floodgates for the
Indian retailers. Working women have disposable incomes and have their own
buying decisions for products which appeal to them </span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Rural Consumer</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The Indian rural market has been growing at
3-4% per annum, adding more than 1 million new consumers every year and now
accounts for close to 50% of the volume consumption of fast-moving consumer
goods (FMCG) in India. The market size of the fast moving consumer goods sector
is projected to more than double to US$ 23.25 billion by 2010 from the present
US$ 11.16 billion. </span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Over the years, as a result of the increasing
literacy in the country, exposure to the west, satellite television, smart
phones, Bollywood movies, social media and newspapers there has been significant
increase of consumer awareness among rural Indians. This awareness has made the
Indian consumers seek more and more reliable sources for purchases such as
organized retail chains that have a corporate background and where the accountability
is more pronounced </span></span></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>The Indian consumers are price sensitive and
prefer to buy value for money products. Here are few influences on the Indian
consumer buying behavior, which a marketer should know.</span></b></span></span>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Ecommerce Marketing</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Indian eCommerce industry is set to become a
$0.5 trillion business in the next 10 years. With the sudden rise of eCommerce,
most brand and cost conscious consumers are turning towards portals for buying
or comparing product price with brick – N – Mortar stores. Currently the
products Indian consumers are buying through online are smart phones, clothes,
books, low value white goods, stationery, electronics, educational material and
lately e Learning courses. </span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Celebrity Influence</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>In India, celebrities are regularly used as
brand ambassadors in marketing communication by marketers to lend personality
to their products, increase trust factor and promote the brand. Celebrity
endorsements work to a great extent for all class of consumers in India, as Bollywood
and cricket plays a huge role in INDIAN life-cycle.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Quality Oriented Outlets</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Indian consumers looking for quality choose
expensive brands as they feel that price is an indicator of quality. Most
products in India have long shelf life, even after break down, they get it
repaired. Most consumers ensure that products / brands have a service outlet in
their nearby area for future break down repairs. If a product / brand don’t
have any service centres, it is difficult to sell to INDIAN BUYERS.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Freebies</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Indian consumer’s buying behavior is
influenced by freebies, discounts, one – on – free, 40% discount, etc. Freebies
are consumer products given free of charge as gifts to purchases of selected
products above a certain value. Freebies generally comprise tooth paste, soaps,
detergent, cooking oil, cash back, USB, headphones, speakers, mobile covers,
etc.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Changing Trends in Indian Consumer Behavior</span></b></span></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Bulk Purchasing</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Urbanization is taking place in India at a
dramatic pace and is influencing the life style and buying behavior of the
consumers. Bulk purchases from hyper stores seems to be the trend these days
with purchasing becoming more of a once-a-week affair, rather than frequent
visits to the neighborhood store.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Trendy Lifestyles</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The current urban middle and upper class
Indian consumer buying behaviour to a large extent has western influence. The
Indian consumer has become much more open-minded and experimental in his/her
perspective towards western trends. Most international Brands have presence in
India and have gained wide consumer acceptance.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Buyers’ Market In The Making</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Post India’s economic liberalization, policies
were initiated in 1991 for opening of market, many new product offerings have
entered the Indian market and product variety has also increased manifold.
Indian consumers have always preferred foreign goods and with liberalization,
they have a choice vis-à-vis local products.</span><b><span></span></b></span></span><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The sellers’ market is slowly moving towards
becoming the buyers’ market.</span></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Social Media + Internet Influence</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Social media has played a spoilt sport, now
people buy to get LIKE. Often, users check reviews on social media prior to
purchase decision, even prefer movie review from friends rather than film
critics. With lowest broadband connectivity, most Indians are turning towards
smart phones with internet, often checking new offers and products on mobile
app.</span><b><span></span></b></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Consumer Spending Behavior</span></b><span> </span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Possibly the most challenging concept in the
marketing is to understand the buyer behavior. The attitude of Indian
consumers has undergone a major transformation over the last few years.<span> </span>The Indian consumer today wants to lead
a life full of luxury and comfort. Wants to live in present and does not
believe in savings for the future. </span><b><span></span></b></span></span><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Consumers now have the power of information at
their fingertips, enabling them to compare and shop wide range of goods and
services anytime, anywhere.</span><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Lately, this trend has accelerated, as mobile
apps have been playing larger trans-formative role to consumer fingertips.</span><span></span></span></span>
</div>
</div>
Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-1068473019648598503.post-5832175627805769722015-01-05T02:10:00.000-08:002015-01-05T02:10:20.522-08:00Health sector needs booster shot<div dir="ltr" style="text-align: left;" trbidi="on">
<div>
<br />
<br />
Below is story I read in TOI, Mumbai edition on last friday. The story was written by Malathy Iyer a journalist who has covered Health related issues for a very long time. The story gives interesting insightes on how Swine Flu helped the rich and poor come together for treatments. <br />
<br />
Swine flu has been the biggest leveler in recent times. Breach Candy resident Chetan Shah, for the first time in his 34 years, stepped into a public hospital in August. He wouldn’t have ventured inside Kasturba Hospital if he didn’t need to check his H1N1 status after traveling to the US. The novelty factor associated with swine flu brought slumwallahs together with the owners of swanky cars as they lined up outside testing centres. Suddenly, little-known civic hospitals—Mahatma Phule Hospital in Vikhroli or S K Patil Nursing Home in Malad—were known across the city as they became swine flu testing centres.<br /><br />Maharashtra has had many positives on the health front in the past five years. From the management of avian flu to swine flu and bettering maternal/infant mortality rates to ensuring better vaccination coverage, the state’s efforts have been lauded. Public health expert Dr R Potdar said,“There is political will to spend on health. Every year, the government has been increasing expenditure on health.’’<br />At present, public health officials have been basking in praises heaped on them by the WHO for taking radical decisions like closing down schools for 10 days and disbursing Tamiflu on suspicion of H1N1. But is the public health machinery in tune with the health needs of the Great Indian Middle-Class? Not at all, admits a senior doctor in a public hospital. Over 70% of Indians go to the private sector instead of government facilities.<br />Shah confessed he wouldn’t want to be admitted to a public hospital. “The staff appear earnest and efficient, but the systemic apathy is there for all to see,’’ he said. The unclean beds are only part of the problem. There is the scare of bed bugs, and rats and strays. There is always a doctor on call, but s/he is too overworked. Not surpsrisingly then, relatives have taken the law into their ownhands. The government introduced a special legislation protecting doctors and medical infrastructure, but stray incidents still continue.<br />Medicines are in short supply and there is a long queue for a CT/MRI scan. Even in Mumbai’s premier teaching hospitals, such as KEM and JJ, the waiting list is too long for anyone’s comfort.<br />A former WHO official, Dr Chandra Gulati, said in Maharashtra, more than in other states, the difference between India and Bharat is stark. In the context of the swine fu epidemic, he said, “Do primary health centres have doctors for people to come in for a check-up? The state government promised to operate PHCs 24*7, but health activists say given the shoratage of doctors, many PHCs still operate only on alternate days.<br />Potdar said while many health programmes are running concurrently, there is no integration at the user level. The women and child welfare department’s struggle with malnutrion is far removed from the public health department’s efforts to improve infant mortality. “All health workers are bogged by the demands of the Pulse Polio programme,’’ he added.<br />Jan Swasthya Abhiyan (JSA), a network of health NGOs, has prepared a manifesto with demands ranging from healthcare for all to better women and child schemes. “The new government should enact a State Health Act so that every citizen has the right to comprehensive, quality healthcare at public expense in relevant health institutions,’’ said Dr Anant Phadke of JSA. He said the state government should ensure that charity-run hospitals reserve 20% of their beds for the needy. “The government should also plan and implement the National Urban Health Mission, which has provisions to cover the most vulnerable sections of the urban population on the streets, the homeless people, people living in temporary settlements and slums,” he added. <br />
<br />
<a href="http://epaper.timesofindia.com/Repository/ml.asp?Ref=VE9JTS8yMDA5LzEwLzA5I0FyMDEwMDA=&Mode=HTML&Locale=english-skin-custom">http://epaper.timesofindia.com/Repository/ml.asp?Ref=VE9JTS8yMDA5LzEwLzA5I0FyMDEwMDA=&Mode=HTML&Locale=english-skin-custom</a> </div>
</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1068473019648598503.post-52117746179154371092015-01-05T02:08:00.001-08:002015-01-05T02:08:51.413-08:00Future of Technology for Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart phones</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smartphone sales
in India are expected to reach 80.57 mn by this year end. Most consumers have
migrated from ‘feature phones’ to smartphones for using new features,
especially Internet. As Internet usage on mobile has increased tremendously, as
India lacks broadband connectivity. This boost in sales of smart phones has
also been the offer of EMI options from smartphone makers, even for below '$200
segment', as it plays key role in driving growth of the smartphone market</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Wearable technology</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Wearable technologies
are accessories and devices which have wearable technology with computing
capabilities and share vision of interweaving technology into the everyday
life. Thus, making technology interaction friction less between humans and
digital world.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Types of Wearable
Devices & Technology</span></div>
<br />
<ul style="text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLkJRqM2LF6OSE4rREPsy2eImzMp1kDIO-xUm-_tbXkbUjmY9gl9S2ShnbL0eshMqWc1AV3QJ6ZwFtiM00SDZNtXG5MCwc32O5V0S9xfBssxkjJZgakukuxHyoMIF2gXI6-28aR5-lFlvV/s1600/Untitled.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLkJRqM2LF6OSE4rREPsy2eImzMp1kDIO-xUm-_tbXkbUjmY9gl9S2ShnbL0eshMqWc1AV3QJ6ZwFtiM00SDZNtXG5MCwc32O5V0S9xfBssxkjJZgakukuxHyoMIF2gXI6-28aR5-lFlvV/s1600/Untitled.jpg" height="320" width="240" /></a>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">E-textiles</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Wearable computer</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Activity tracker</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart watch</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart glasses</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">GPS watch</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Virtual reality</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Computer-mediated reality</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Clothing technology</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart Shirt</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Healthcare</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Augmented Reality</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></li>
<li><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Watches</span></li>
</ul>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart watches</span></b><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart Watches are
wearable - technology devices that maintain a relatively persistent wireless
connection to between mobile device—usually a smart phone and watch—and can
receive notifications of incoming calls, texts, instant messages,
social-network updates, and more, from that device.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Bracelet</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">From activity
trackers to wristbands that track and notify about all kinds of things – nobody
is safe from this new wave of wristbands. In which brands, big and small, want
to get their piece of the cake. Both, Bluetooth Smart as well as optical
sensors is state of the art for most of these bands.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart Glasses</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart Glasses has
been pioneered by GOOGLE, this Glass displays information in a smartphone-like
hands-free format. Wearers communicate with the Internet via natural language
voice commands. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Apparels</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Evolution of
technology has enabled textiles to merge with technology to create fashionable,
functional and comfortable solutions to meet every day needs; whether in sports
& fitness or outdoor & leisure or home care & health care. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Smart paper</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Electronic paper
& e- paper are part of display technologies that mimic appearance of
ordinary ink on paper. But unlike back lit flat panel which emits light,
electronic paper reflects light like paper. This makes them comfortable to
read, and provide a wider viewing angle than most light-emitting displays.
Ideally this e-paper display can be read in direct sunlight without the image
appearing to fade.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Virtual Reality</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Virtual Reality
(VR) is referred to as hypothetical future technology, it is a computer -
simulated environment which creates perception of being physically present in a
non-physical world or imagined world. Virtual reality can recreate experiences
which include virtual taste, sight, smell, sound, touch, etc.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Augmented Reality</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Augmented reality
(AR) is a live, direct or indirect, view of a physical, real-world environment
whose elements are augmented by computer-generated sensory input such as sound,
video, graphics or GPS data. This is a part of virtual reality, which doesn’t
require hardware.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">What lies in future for us?</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Semantic Search Engine</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Semantic search
uses artificial intelligence in order to understand the searcher’s intent and
the meaning of the query rather than searching for keywords, it understands the
complete meaning of search phrase. Google is focusing to build natural language
processing – the process by which machines can effectively interpret human
speech and phrase. This will become a driving force in the advancement of
semantic search, leading to accomplishment of search / query with different
tools of GOOGLE.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Social Media + AI</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Facebook,
Twitter, LinkedIn and others are beginning to use artificial intelligence
techniques to build - deep learning capacities. They have started to process
all activities occurring over their networks from conversations, to photo facial
recognition, to gaming activity, etc. Deep learning is a sub-field within AI
that focuses on training computers to make logic behind undefined and irregular
types of data that humans generate, such as when we speak, write, photograph or
film. These Learning systems try to recognizes the trends in all raw data for
predications.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Big Data Analytics</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Data processing
platforms let data scientists analyze, collect and shift through various types
of data. In 2012 Summer Olympic Games at London used 1,800 closed-circuit video
cameras monitoring Olympic Park and athletes' village. Analysts used
applications to process data pertaining to those who were filmed and flag any
individuals behaving suspiciously. The big data servers automatically detected
the suspicious behaviors. Data visualization has given a new dimension to
visual communication especially for statistics. This helps to simplify complete
data into infographic or other formats which can be easily transcript by lay
people. It is both art and science, since the amount of data generated is huge
which makes it difficult to translate or communication. Through infographic or
visual art data visualization has becomes easier. Big data and data
visualization helps in identifying new Business Opportunities. In 2012 US
presidential election demonstrated this how BIG DATA helps to identify voters
and donors and plan accordingly to reach them. Campaign managers in both
Democratic & Republican parties invested resources for seeking interest led
information of voters and taking this information, addressed different election
rallies. This information also helped to target advertising and fund raising
programs. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Data is
everything from text, voice, video, statistics, etc. using right tools of BIG
DATA ANALYTICS this valuable information can be processed to offer vital
information for mining. This data has huge capabilities, especially predication's for business and healthcare.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 7.5pt; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-effects-shadow-align: topleft; mso-effects-shadow-alpha: 40.0%; mso-effects-shadow-angledirection: 2700000; mso-effects-shadow-anglekx: 0; mso-effects-shadow-angleky: 0; mso-effects-shadow-color: black; mso-effects-shadow-dpidistance: 3.0pt; mso-effects-shadow-dpiradius: 4.0pt; mso-effects-shadow-pctsx: 100.0%; mso-effects-shadow-pctsy: 100.0%; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">The
relationship you have with your technology is no longer command and control. It
is evolving to become human relationship, and slowly your technology will know
you and it will understand you.</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-76792727794846104642015-01-02T04:35:00.002-08:002015-01-02T04:35:36.656-08:00Social Media Case Study – Analysis - Strepsils India<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
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<![endif]--><a href="https://www.facebook.com/StrepsilsIndia" target="_blank">Strepsils</a><span style="font-family: Times,"Times New Roman",serif;"> is a line of lozenges manufactured
by </span><a href="https://www.rb.com/in" target="_blank">Reckitt Benckiser</a><span style="font-family: Times,"Times New Roman",serif;"> in Nottingham, United Kingdom. They come in a variety of
flavours and are part of the Boots Healthcare International (BHI) brands that
Reckitt Benckiser acquired in 2006. As of 2010, it is the largest-selling sore
throat product in the world.</span><b><span> </span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEindw9hFDNNAB9fpRal2pJIlbwSOcFEpMjNQ_5X8PhuzkhQF-BBhx4Yce0IecMa44JYvuYn0mlu14I-VX-HZBcd9L2L4hNX0M3TrCYd_JoZ-Sh52RC7cJqYdfW6HQD7rcV0juYaJe0iz_5H/s1600/Ab+Montu+Bolega.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEindw9hFDNNAB9fpRal2pJIlbwSOcFEpMjNQ_5X8PhuzkhQF-BBhx4Yce0IecMa44JYvuYn0mlu14I-VX-HZBcd9L2L4hNX0M3TrCYd_JoZ-Sh52RC7cJqYdfW6HQD7rcV0juYaJe0iz_5H/s1600/Ab+Montu+Bolega.jpg" height="116" width="320" /></a></b></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Campaign: <a href="http://www.abmontubolega.com/" target="_blank">AbMontu Bolega</a> </span></b><span></span></span></span><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span> </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Strepsils connected itself to Swachh Bharat Abhiyan which aims CLEANING
INDIA. This is a step to build its CSR initiatives as well as marketing efforts
using social media engagement and digital media technology. Strepsils launched the
campaign on social media, requesting people to participate by sending images of
uncleaned streets, grounds, beaches, etc with an assurance to adopt them for cleaning.</span><span> </span></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The campaign was initiated with launch of competition on
Indibloggers.in featuring brief on how participants ensured they are following
Swachh Bharat campaign. The blogpost on their website should have specific
keywords and mentions of #AbMontuBolega, #<a href="http://moud.gov.in/swachchbharat" target="_blank">SwachhBharat</a> & #Indibloggers.
IndBloggers with contest, as part of content generating plan.</span><span> </span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>On Twitter PPC program was launched based on users’ interest analytics.
Followers and tweeters were shown images of clean vs uncleaned streets,
cluttered railway station platforms vs cleaned platforms, etc along with the
caption SPEAK UP. This helped building the campaign with graphic posters on
Twitter. The tweets have to be done using #AbMontuBolega & #<a href="http://moud.gov.in/swachchbharat" target="_blank">SwachhBharat</a>
and reply to @StrepsilsIndia. Places which have maximum tweets and retweets
would be adopted by the company for cleaning program.</span><span> </span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Interactive website <a href="http://www.abmontubolega.com/" target="_blank">AbMontuBolega </a></span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Facebook – page activity, requesting to post photographs of uncleaned
areas </span></span></span></li>
</ul>
<div style="text-align: justify;">
</div>
<div class="separator" style="clear: both;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuzxnq1sZDBWcIikDHiaXVeO_oFWwdg3IF3AHlu96v3AGswysTWHfmPLijNbMfyEF3T9tHiUiZQHNtFm_F9Pt-tg_4yfsXkvSKy4lgEG7QkdrvUcRemAgny-ct18FElLs8KsvPEZhcK0ik/s1600/speak+up.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuzxnq1sZDBWcIikDHiaXVeO_oFWwdg3IF3AHlu96v3AGswysTWHfmPLijNbMfyEF3T9tHiUiZQHNtFm_F9Pt-tg_4yfsXkvSKy4lgEG7QkdrvUcRemAgny-ct18FElLs8KsvPEZhcK0ik/s1600/speak+up.jpg" height="360" width="640" /></a></span></span></div>
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<br /></div>
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span></span><b><span> Analysis of the
campaign</span></b><b><span> </span></b></span></span><br />
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Failures: </span></b><b><span></span></b></span></span>
</div>
<ul style="text-align: justify;">
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Through the video and interactive website promotes campaign for SPEAK
UP concept, it failed to connect with audience for all issues related to SPEAK
UP, since it has more focus on “<a href="http://moud.gov.in/swachchbharat" target="_blank">Swachh Bharat</a>”.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The campaign was initiated from 1<sup>st</sup> Dec 14, but haven’t been
able to achieve viral factor, as <span> </span>it
focused more on blogging and tweets.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Failed to propagate Who is MONTU of “<a href="http://www.abmontubolega.com/" target="_blank">Ab Montu Bolega</a>”, like “Digen
Fruti Peeta hai” for Fruti or Balbir Pasha for AIDS awareness<span> </span></span></span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><b><span>Success: </span></b></span></span>
</div>
<ul style="text-align: justify;">
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The innovative concept of visual communication for SPEAK UP for
CLEANINESS, worked amongst audience. Cleaning & adoption of playground at
Kolkata helped to build case study for CSR also.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Achieve success to raise awareness on CLEANLINESS on Google search
through blogging contest.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The campaign syncs with vision of Strepsils – Cleans throat, now cleans
streets both for better and healthy life.</span></span></span></li>
</ul>
<div class="separator" style="clear: both; text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKRGUbJ-QbIvz4ZVfZwt41_sWpKggE1V0AxnulPoQCDzME1AQnWrUbdVK_6s5ioEPvdP2vv8gDzbSpWJYbJYfY6p2tXU_XWALtqW24b49w9ZcfYMzoelAVrH56kUgM24OxwTwBssLhJUE/s1600/pothole+roads.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKRGUbJ-QbIvz4ZVfZwt41_sWpKggE1V0AxnulPoQCDzME1AQnWrUbdVK_6s5ioEPvdP2vv8gDzbSpWJYbJYfY6p2tXU_XWALtqW24b49w9ZcfYMzoelAVrH56kUgM24OxwTwBssLhJUE/s1600/pothole+roads.jpg" height="177" width="320" /></a></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijfQGErPgH9Hu5xvN9E-HbTTV_tBYnz2U8gr3PKyAuUxCnfd0BSViyNJqAClNTz3mlMDsCRRQTZbdGg6XhltrJKSMaFBeXHT8nUoi_KFXTWbxDCepY33L_ISNPCTdrEB9m93kcvTCWHRKG/s1600/beach.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijfQGErPgH9Hu5xvN9E-HbTTV_tBYnz2U8gr3PKyAuUxCnfd0BSViyNJqAClNTz3mlMDsCRRQTZbdGg6XhltrJKSMaFBeXHT8nUoi_KFXTWbxDCepY33L_ISNPCTdrEB9m93kcvTCWHRKG/s1600/beach.jpg" height="200" width="200" /></a></span></span></div>
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<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span><br /></span></span></span></div>
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<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span><br /></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span><br /></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span><br /></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0.0001pt 0.25in;">
<span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span></span><b><span>Conclusion: </span></b></span></span>
</div>
<br />
<ul style="text-align: justify;">
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Involvement of “<a href="http://www.abmontubolega.com/" target="_blank">MONTU</a>” didn’t make any impact for awareness.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>It is important to target single category and makes sense to associate
with “Swachh Bharat” instead of trying to promote 15 categories and achieving
zero success, being category leader helps.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>This brings us to the conclusion that interactive website and video
should also focused on “Swachh Bharat”.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>This innovative campaign would have helped to build the concept which
has been acceptable across different target audiences and geographical
societies “Swachh Bharat”. Adoption of localities, which can be maintained by
Strepsils along with branding and initiatives, would help to build bigger brand.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>The campaign would have easily scored viral impact through whatsapp, by
requesting users to whatsapp the images of uncleaned societies, streets,
grounds, platforms, etc form a lobby around it and pitch to the govt officials
for adoption.</span></span></span></li>
<li><span style="font-family: Times,"Times New Roman",serif;"><span style="font-size: small;"><span>Adoption process should be a BTL activity involving the local people
participation in cleaning. (Case study ref - <a href="http://www.rockcorps.com/?p=1224" target="_blank">Coke Cola RockCorps</a>) </span></span></span></li>
</ul>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1068473019648598503.post-87116795615427304992014-12-27T03:01:00.000-08:002014-12-27T03:01:40.563-08:00How to Leverage PR using Social Media?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
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<b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"></span></b></div>
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Public relations have seen huge change in the
mode of communication strategies with the rise of social media marketing.
Digital marketing has enabled new forms of communication tools which have
enabled organizations in better engagement with stakeholders.</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> Public Relation Agencies has also embraced
this new form of communications, but the biggest difficulty remains on
incorporating both these forms together. Here are few techniques which can help
a PR Professional to adapt social media for PR.</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"></span><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></b><br />
<ul style="text-align: justify;">
<li><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Social Sharing with Press Releases: </span></b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Rise of social media has enforced changes in
press release to social media release, as press release communicates only to
journalists. Social media release i</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">ncorporates social sharing buttons in press releases as journalists
rely a lot on this feature. This feature also helps to build credibility as
journalists have a wide following of readers on social networks. Social Media
release also enables ease of dissemination of release since it follows the
principle of shares, so is less spamming. As social media release is targeted
to the online content generators, it is preferable to share only information
rather than PR Jargons. Also Social Media Release incorporates all the elements
of social media, SEO along with press release, offering all required
information for the reader. SMR is beneficial to target bloggers, journalists,
content marketers, etc. When creating a news release for print, catchy headline
works to attract attention, but when writing for an online audience have to
include the keywords and search terms that you want to be found for.</span><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></b></li>
<li><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Build Campaign around Case Studies: </span></b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Case study helps to build story for engagement with journalists in much
easy way to explain about products / services, since explaining about products
is quite boring. Creation of visual case study has better impact than textual.</span><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></b></li>
<li><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Journalist access and insights: </span></b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Social media has greatly helped PR professionals to source information
and likes about journalists, this helps to build better relationships with
journalists. Social Media has also given rise to citizen journalism, which
emphasis importance of bloggers, authors, content generators, etc. Further,
journalists often search for sources of information and social media is the
first place they update about their requirements.</span><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></b></li>
<li><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Sharing is caring:<span style="mso-spacerun: yes;"> </span></span></b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">To be successful on social media it is
important to be helpful and offer information, whether related to your client
or information from market. Providing information to journalists and fans helps
in developing engaging relationships. Social media is more about working
collaboratively.</span><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;"> </span></b></li>
<li><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Managing Reputation: </span></b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 12.0pt; mso-hansi-font-family: Calibri;">Reputation management is about reaching out to fans and clients through
social media, rather than depending on journalists as the turnaround time is
more. Social media is viral, usually one social media day = 8 hours, so
response time for crisis has to be immediate. Also with social media is much
easier to respond to crisis, as offline media takes time to respond. To avoid
such situation engage regularly rather than when NEEDED. Even though social
media gives the option to engage online, any negativity should be taken offline
as high chances of hitting viral. Provide clear instructions which are helpful,
don’t confuse. If you don’t know then assign person having technical knowledge</span></li>
</ul>
<div style="text-align: justify;">
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-54007312135356606042014-10-22T01:58:00.000-07:002014-10-22T01:58:09.335-07:00Employee Engagement in changing times of Social Media Communication<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" id="docs-internal-guid-b7499219-3711-5b14-87d0-23b3fbe74c18" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: white; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Many employers think of converting a recruit to an employee the same manner as conversion of a girlfriend/boyfriend to wife/husband — once they sign on the dotted line, the romance between company and employee goes away, and they’re left on their own to deal with everyday work issues. Marriages can only last if both sides honestly communicate between them. So transparency in communication is what matters for better engagement. It is also essential for organization to practice integration of forward and backward communication channels as it help to analyze whether expected messaging has reached all the stakeholders in uniformed manner. </span><span style="background-color: white; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">This has been proved by various studies and every one of us will agree. Rather organization has to strategize engagement levels for different set of employees as each person is different so have to engage on different level.</span></span></span></div>
<div dir="ltr" id="docs-internal-guid-b7499219-3711-5b14-87d0-23b3fbe74c18" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: white; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">It</span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> is clear that employees want </span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">consumer-like experiences</span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">. They don't want a job; they want a career with growth objectives. Money matters less, than fun, purpose and work-life balance. Regular engagement surveys are conducted to monitor employees' engagement levels at work. The future of employees depends not on their qualifications and skills, but their </span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">capacity to self-brand in the age of social marketing</span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">.</span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Marketing and human resource departments can play vital role in engaging and developing employees through a combination of initiatives digital and non – digital as well. In future the </span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">businesses admired by consumers / customers will be the best places to work</span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, and being employed by those organizations will strengthen employees' personal brand image, which in turn will support the growth of organization. Finally as, </span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">LinkedIn chief executive Jeff Weiner said, “The world's best recruiters are increasingly thinking like the world's best marketers." </span><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Marketing is about storytelling, influencing and creating a differentiation in the story about brand.</span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">In last decade the growth in technology has fueled increased in communication, bridging gap between the two worlds i.e. marketing and HR, despite apparent differences between these two functions, the digital world has brought them closer by eliminating differences between employees and consumers. So much so, those organizations have started seriously considering hiring their best customers.</span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: white; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: #222222; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Social media has revolutionized internal communications, allowing companies to communicate directly and instantly with their stakeholders i.e. employees, marking a shift from the traditional monologue, to dialogue between company and employees. Digital disruption by social media has increased channels of communication combining multimedia opportunities for better engagement with employees. Organizations have been increasingly thinking of launching internal social networks for engaging with stakeholders. </span></span></span></div>
</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1068473019648598503.post-88775299571813763942014-05-19T23:14:00.000-07:002014-05-19T23:14:52.765-07:00Internet Marketing – The Next Big Thing in Board Room Meetings<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 115%;">Don’t be surprised
if ‘Internet Marketing’ is the next agenda during your board meetings, with
Narendra Modi and NDA winning the Elections 2014 this has become the NEXT BIG
THING for discussion. Be it your board meeting, customer care dept. meeting or
human resource meeting, everyone is discussing about it, so be equipped for it. </span></span></span></div>
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<![endif]--><span style="font-family: inherit;"><span style="font-size: 12pt; line-height: 115%;"><a href="http://en.wikipedia.org/wiki/Online_advertising" target="_blank">Internet Marketing as defined by Wikipedia</a> – Online advertising, also called Internet
advertising, uses the Internet to deliver promotional marketing messages to
consumers. It includes email marketing, search engine marketing, social media
marketing, many types of display advertising (including banner advertising) and
mobile advertising. </span></span></span></span></span></div>
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<span style="font-size: small;"><span style="font-size: 12.0pt; line-height: 115%;">Major reasons behind Internet Marketing being the HOTTEST
topic of discussion is almost 90% hardly understand its implications whether
positive or negative. Having account on Facebook and twitter deciphers into
knowledge on Internet marketing, which by far most Indian’s believe? </span></span></div>
<span style="font-size: small;"> </span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">Social Media Optimization – </span></b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">This is a process where in social
media tools like <a href="https://www.facebook.com/moses.gomes" target="_blank">Facebook</a>, <a href="https://twitter.com/InspectorDhola" target="_blank">Twitter</a>, <a href="https://plus.google.com/+mosesgomes" target="_blank">Google+</a>, <a href="http://www.mosesgomesblogs.blogspot.com/" target="_blank">Blogger</a>, Flickr, <a href="http://in.linkedin.com/in/mosesgome" target="_blank">Linkedin</a>, <a href="http://www.pinterest.com/mosesgomes/" target="_blank">Pinterest</a>, etc are
used. SMO is more of a branding technique for the company. This technique is
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long term process, but it definitely helps in the SEO process to generate
instant leads.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">Pay Per Click – </span></b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">This is a process where you pay to the search
engine / social media portal to rank your website / updates on top of the
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">For any company to succeed online
a combination of these three techniques are used, but never forget to define
the <b>objective</b> of the strategy, because without objective the whole budget and
time will be wasted. So next time in the board meeting be well prepared to
discuss how this will be a boon for different departments. Remember ‘<b style="mso-bidi-font-weight: normal;"><i>Digital Marketing in Future will be like
SEX, only losers will have to pay for it</i></b>’</span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-style: italic;">For better understanding check out my presentation on <a href="http://www.slideshare.net/gomesrelations/what-is-digital-media-compatibility-mode" target="_blank">Slide Share - Click Here</a></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;"></span></span></div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1068473019648598503.post-14134748797035441212014-05-19T05:11:00.000-07:002014-05-19T05:11:31.137-07:00B2B Marketing - Guide for beginners<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 115%;">Sales and Marketing is the most used up terminology in the
context to B2B Marketing in India. Though all the B2B companies believe in
marketing and it is of utmost need, but barely any company ever thinks about analytic. When it comes to finance or human resources, ROI is what every
company thinks first, but this doesn’t stand true when it comes to marketing
function.</span></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 115%;">Most of the marketing function decisions are taken blindly or
by gut instinct, this sometimes proves, but most of the times such decisions
are impractical. Here I have listed down the process of marketing based on by
experience and it has helped lot of companies.</span></span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-eYwf6VICprM/U3n0GWXTXtI/AAAAAAAADew/DFcfTpE_D40/s1600/marketing+B2B.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-eYwf6VICprM/U3n0GWXTXtI/AAAAAAAADew/DFcfTpE_D40/s1600/marketing+B2B.jpg" height="320" width="320" /></a></div>
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 115%;">Most of the B2B companies refrain from
using technology for marketing function and try to run away from it, but they
hardly understand that it is the backbone of any function. Having tools like
CRM, Social CRM, Social Media Metrics and Marketing Campaign management helps
in long way to provide meaningful insights about all the different campaigns. In
marketing there is no thumb rule, sometime one of the worst designed campaign
works and expensive campaign will hardly give results, so METRICS are
important. <br /></span></span></span></div>
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 115%;">With digital marketing most of the
companies are rushing towards this new found avenue, with the hope of increase
in conversions, but traditional marketing also has it’s positives, it is important
to sync it with your CRM.</span></span></span></div>
<br />
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-7233033135758447922014-05-17T06:01:00.000-07:002014-05-17T06:01:19.595-07:00Trip to Kashmir - A different perspective<div dir="ltr" style="text-align: left;" trbidi="on">
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Kashmir.. snow clad mountains had always mesmerized me "Heaven on Earth". Right from the state being projected as Switzerland of India to Shammi Kapoor movies, this was the destination I was eager to visit. Though I would suggest you to refrain from traveling by road and do book your flight ticket to Srinagar, since Srinagar is not connected by Indian rail network. Though if you you can reach till <a href="http://en.wikipedia.org/wiki/Udhampur" target="_blank">Udhampur station</a> by rail network, and after that travel for around 10 to 12 hours depending on the traffic and landslide situation till Srinagar, this journey drains you physically and mentally, due to rough mountain roads.</div>
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When you are in Kashmir you realize, that Kashmiris live, in a totally disconnected world for almost six months in a year. During this time they don't have access to lot of amenities we enjoy, whether it is electricity or water or help from govt. It is because of the <a href="http://www.jknc.in/" target="_blank">National Conference</a> govt that now Kashmir is safe heaven, and tourists needn't fear to travel or roam in any region of Kashmir. Though you will find Indian Army and BSF jawans patrolling in every nook and corner with high end weapons which you would only see on <a href="http://www.discoverychannel.co.in/" target="_blank">Discovery Channel</a> Future Weapons show.<br />
<br />
During the summers Kashmir receives lot of tourists, but since Kashmiris are uneducated, they are unable to identify and treat tourist accordingly, which leads to bad impression amongst tourists. Whether you go to <a href="https://www.google.co.in/search?q=pahalgam+kashmir&safe=off&tbm=isch&tbo=u&source=univ&sa=X&ei=JFV3U7fgIoyxuATS-YGgBw&sqi=2&ved=0CCkQsAQ&biw=1366&bih=664#q=sonmarg%20in%20april&revid=1254617114&safe=off&tbm=isch&imgdii=_" target="_blank">Sonmarg</a>, <a href="https://www.google.co.in/search?q=pahalgam+kashmir&safe=off&tbm=isch&tbo=u&source=univ&sa=X&ei=JFV3U7fgIoyxuATS-YGgBw&sqi=2&ved=0CCkQsAQ&biw=1366&bih=664#q=gulmarg%20gondola&revid=1438055097&safe=off&tbm=isch&imgdii=_" target="_blank">Gulmarg</a> or <a href="https://www.google.co.in/search?q=pahalgam+kashmir&safe=off&tbm=isch&tbo=u&source=univ&sa=X&ei=JFV3U7fgIoyxuATS-YGgBw&sqi=2&ved=0CCkQsAQ&biw=1366&bih=664#q=pahalgam%20kashmir%20in%20summer&revid=836707585&safe=off&tbm=isch&imgdii=_" target="_blank">Pahalgam</a> Kashmiris are always fighting with tourists and also in-between them quite aggressively, when it comes to getting money out from tourist pockets. They will force you to use their sledge service and pay leading to disheartened tourists. This has been then one of the reason foreign tourists don't have Kashmir on their cards as tourist destination, the other being terrorists. <br />
<br />
Kashmir would have evolved as the biggest tourist destination, much better than Kerala had they marketed and focused, rather than driving Kashmiri Pandits out of the state. Kashmiri pandits one of the most educated lot of people left the state almost 10 years back when terrorists started spreading terror and killing them for <a href="http://en.wikipedia.org/wiki/Insurgency_in_Jammu_and_Kashmir" target="_blank">free Kashmir</a> or (Pakistan Occupied Kashmir). When the country was moving towards the 21st century, Kashmiris were still grappling in terror stuck state making living out of nothing. For any state to develop, they first have to increase literacy levels, "<b>education acts like launcher</b>".<br />
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Just analyze Kerala as a state, what it has which no other state in India doesn't have? <span style="font-size: small;">Highest Literacy, can think of only this, but still they have been able to market the state at par with <a href="http://en.wikipedia.org/wiki/Pattaya" target="_blank">Pattaya</a></span><i><b><span style="font-size: large;"> </span></b></i><span style="font-size: large;"><span style="font-size: small;">(except prostitution part) Kashmir needs to study Kerala model and accordingly brand itself to become a tourist capital, since the state majorly depends on tourism for its live hood. Along studying the Kerala model, Kashmir needs to increase the literacy level of the state as a whole. Education helps to open and change the mindset of people, just speak to any taxi driver in Kerala and then talk with a driver from Kashmir, you can easily spot the difference.</span> </span> </div>
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Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1068473019648598503.post-90601220587970036052014-02-18T04:10:00.002-08:002014-02-18T04:15:06.896-08:00Consumer Behavior in Digital World - A New Dimension<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijBa1I5_BaQdnt604HcSFpSF2e7jeeZ3N1e3f7Ng-6gB39MKPrzOE7PuE_CA1Tvnu-EY0kYHuK2P4Haks8qQfjsq-7ByWmYZtGQ9bVOUbirMHTgExF0YomhP93cVR2MYGfzGUe-55vK7Nv/s1600/consumer+behaviour+brain+mapping.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijBa1I5_BaQdnt604HcSFpSF2e7jeeZ3N1e3f7Ng-6gB39MKPrzOE7PuE_CA1Tvnu-EY0kYHuK2P4Haks8qQfjsq-7ByWmYZtGQ9bVOUbirMHTgExF0YomhP93cVR2MYGfzGUe-55vK7Nv/s1600/consumer+behaviour+brain+mapping.png" height="476" width="640" /></a></div>
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<i>E-commerce seems to be democratizing 'shelf space' as top brands do not dominate the e-commerce channel as much as they dominate brick-and-mortar retail the Bernstein report said. – Jack Neff, Advertising Age </i><br />
<span style="text-align: justify;"><br /></span>
<span style="text-align: justify;">Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis on the following:</span><br />
<div style="text-align: justify;">
</div>
<ul>
<li><b>What</b> compelled the Consumer to buys the product / Service? </li>
<li><b>Who</b> compelled the Consumer to buys the product / Service? </li>
<li><b>Why</b> a consumer buys the product / Service? </li>
<li><b>How</b> the Consumer buys the product / Service? </li>
<li><b>Where</b> the Consumer buys the product / Service? </li>
<li><b>When</b> the Consumer buys the product / Service?</li>
</ul>
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<div style="text-align: justify;">
Fundamentally consumer behavior answers the 5 W’s and 1 H’s which any company or marketer needs to understand. This insights help to market the product / service. Within last few years mobile, internet and social media has changed the buying behavior of customers worldwide. People spend more time on internet, especially on social media websites, which influences their behavior towards that product / service. </div>
<div style="text-align: justify;">
</div>
<ul>
<li>91% of people have gone into a store because of an online experience. (<i>Source: Marketing Land</i>) </li>
<li>89% of consumers conduct their research using search engines. (<i>Source: PR Newswire</i>) </li>
<li>62% of consumers end up making a purchase in-store after researching it online. (<i>Source: Marketing Land</i>) </li>
<li>72% of consumers trust online reviews as much as personal recommendations. (<i>Source: Search Engine Journal</i>) </li>
<li>78% of consumers say that the posts made by companies on social media influence their purchases. (<i>Source: Forbes</i>)</li>
</ul>
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Marketers believe that in 2014 on wards marketers will begin using big data to analyze consumer behavior, since it will get itself seamlessly integrate with people’s busy lives generating in – depth information about trends. With big data the marketers will get empowered which will help marketers and advertisers to exactly target specific clients / consumers at specific time, place and through specific device. Further with geo – location based targeting of advertisements and promotions the marketer can exactly geo – locate the type of device and map consumer behavior.</div>
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<i>Pic ref: <a href="http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2013/04/should-we-re-write-the-rules-of-market-research-part-i-.html">http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2013/04/should-we-re-write-the-rules-of-market-research-part-i-.html</a> </i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMdunbEDHJ8LklpngBTGT14pftY_6F9IJyG2wSz2DVelYaAtJFDlSXCVN89TOf-XcvMNMO09H47p24Agb1L3eIE3EGyoQHtM0SRFYMmz3KGNtvbOFd6YUpUdmUX2g-RsERhmNNXRzyO6rQ/s1600/Consumer+Behavior-page0001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMdunbEDHJ8LklpngBTGT14pftY_6F9IJyG2wSz2DVelYaAtJFDlSXCVN89TOf-XcvMNMO09H47p24Agb1L3eIE3EGyoQHtM0SRFYMmz3KGNtvbOFd6YUpUdmUX2g-RsERhmNNXRzyO6rQ/s1600/Consumer+Behavior-page0001.jpg" height="400" width="315" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-78211369804952907572014-02-12T22:12:00.000-08:002014-02-12T22:12:18.185-08:00Different Marketing Concepts - Explained<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;">Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used:</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<br />
<ol style="text-align: left;">
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Affiliate Marketing</b><span style="text-align: justify; text-indent: -0.25in;">: In simple terms Affiliate Marketing focuses
on “Commission Based” marketing techniques. This strategy has been used by most
of the businesses, since they appoint distributor, sub – distributor and
further marketing affiliates for increasing the sales. One of the most niche features
of this type of marketing is, they focus wholly on “Performance Based”.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Referral Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> As the term itself highlights, “Referral
Marketing” works on customer / client referrals. In this type of marketing
customers are encouraged to pass on references for momentary benefits or
recognitions. This is a pull based type of marketing technique where the
customers are more often brand ambassadors. This is largely used in healthcare
marketing, since they have strict laws on marketing. Also networking
associations like BNI, IMC, FICCI, etc use this system to get leads for the
members. </span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify;">Loyalty
Marketing:</b><span style="text-align: justify;"> Loyalty marketing emphasis on marketing
strategy for retaining clients through offers, vouchers and freebies. Only
recently corporate have began using it to build larger customer base. This type
of marketing strategy mostly works along with Referral Marketing, since both
are inter – related.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Visual
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> One of the most innovative marketing
techniques, Visual Marketing focuses on the use of images, experience and other
aspects of senses. The most important aspect being to understand how images can
be used to communicate an idea or concept. If images and designs are used appropriately,
in conjunction with each other, aesthetically, this can produce best results.
Visual marketing also forms an important element in all types of marketing
whether events, advertising, social media, videos, posters, etc. </span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Viral
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Viral marketing as the word itself
explains, is any marketing strategy that includes all the components of
marketing like web, events, mass mailers, advertisements or gift coupons which
creates potentially exponential growth with visibility and effect. In olden
days this was also regarded as word – of – mouth, but with the increase in
internet penetration this activity is now geared along with Online Marketing.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Word – Of
– Mouth Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Word – Of – Mouth marketing differs from
the naturally happening Word – Of – Mouth, as in WOMM the message is induced in
the crowd or in the minds of customers. The communication or message is pushed
using innovative creative’s. In last five to ten years, with the increase in
internet penetration many companies have been using Facebook, YouTube, Twitter,
etc to create buzz. WOMM usually works in conjunction with viral marketing by
merging strategies with social networks having huge reach.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Relationship
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Relationship marketing is a form of
marketing which emphasis on developing customer relations, retention and
satisfaction, keeping the goal, that in long tenure this will help to build
robust foundation of customer base. Relationship marketing has been more often
used in B2B sector and high net value products like servers, power generators,
etc.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Multi – Level
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Multi – Level – Marketing is a strategic
form of marketing in which the sales team is compensated not only for sales
they generate, but also on the sales of sales team they recruit. Usually, the
recruited sales team is referred as “Downline”. The other terminology for this
type of marketing is MLM, Pyramid scheme, Network marketing, Direct Marketing
and Referral marketing. Mostly this is a strategic decision taken by the top
management to increase sales using MLM.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Peripheral
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Peripheral
Marketing is a concept which essentially focuses on the secondary marketing and
promotion strategies. This type of marketing focuses on promoting the service
tangentially. Peripheral marketing encompasses In – Film placement,
Sponsorships to events, Brand Ambassadors, etc.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Umbrella
marketing: </b><span style="text-align: justify; text-indent: -0.25in;"> Umbrella
Marketing or Branding is a concept where different products under a single
company are co – branded by the same brand name. The whole idea behind this
type of marketing is to leverage the product portfolio, using established brand
name. Though this idea has been discouraged by lot of brand consultants, but
few companies have successfully leveraged the concept, majorly Johnson &
Johnson, Tata group, etc.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Sample
marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Sample marketing is a concept wherein a product
sample is shared or given to the consumer of the product or service, free of
cost, so that he or she may try it before committing to the purchase. This
concept usually works in automobile sector, where customers often opt for test
drives.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">POS
Marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Point
of sale marketing is mostly known as POP Advertising, it is done to attract
retail shoppers at the point of a purchase. In other words, it lures shoppers
into buying additional products or services at checkout point. This type of the
marketing utilizes display to catch the shopper's attention; this is done
through advertising, product placement or BTL activity.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Online
marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Online marketing encompasses everything
that is digital, right from mobile to internet. This type of marketing is
usually bifurcated into Pay – Per – Click, Search Engine Optimization and
Social Media Optimization. With the increase in internet penetration the number
of companies opting for this type of marketing has grown to more than 50%.
Another reason behind its exponential growth is that, online marketing is
relatively inexpensive and can be easily tracked. </span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Up-sale
marketing:</b><span style="text-align: justify; text-indent: -0.25in;"> Up
– Sale Marketing or Upselling is usually a sales technique whereby a seller
pitches the client to purchase better or more expensive upgrades or add-ons in
an attempt to make more profit. This strategy usually involves marketing more
profitable services which will result more profit for the clients and sellers
as well. Companies usually use combination of Up – Selling and Cross – Selling
strategies to increase profitability.
This is often used in QSR restaurants, but in other businesses like in car
sales this might be viewed negatively.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Direct
marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Direct marketing is one of the most
focused types of marketing and advertising that allows sellers to directly
approach customers. This type of marketing includes right from cell phone text
messaging to email from interactive consumer websites to database marketing,
fliers, catalog distribution, promotional letters, etc. This form of marketing
has been mostly used by sectors which have restrictions on other types of
marketing.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Event
marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Events is considered one of the most the strategic
marketing and communication tools by all types of companies. The whole activity
encompasses different strategies right from inviting customers to the events to
themed activity, press conferences, music festival, concert, exhibitions, etc.
Event marketing integrates different marketing elements like direct marketing,
visual marketing, peripheral marketing, etc.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Cross
marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Over the years this concept of marketing has
evolved largely to target customers with different segment products or services.
In this type of marketing form, customers of one product or service are
targeted with promotion of another product. Typically telecom service provider
tie – up with music festivals in India, which Idea has efficiently used for
marketing its services.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Inbound
Marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Inbound marketing strategy focuses on
drawing customers to the company; this is usually referred as pull based
marketing strategy. Most often Inbound Marketing is done using web based tools
like blogs, podcasts, video, eBooks, SEO, social media marketing, and other
forms of marketing which focus to bring customers closer to the brand.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Permission
Marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Permission marketing is a term that has been
popularized by Seth Godin. In this concept, marketers obtain permission from
customers and probable interested customers before advancing to the next step
in the purchasing process. Most marketers feel this is a more efficient since
focus oriented, since the resources or offers are sent to only those customers
who are interested.</span></span></li>
<li><span style="font-family: inherit;"><b style="text-align: justify; text-indent: -0.25in;">Guerrilla
marketing: </b><span style="text-align: justify; text-indent: -0.25in;">Guerrilla marketing is considered as one
of the most inexpensive yet effective marketing strategies. This involves
unconventional means like graffiti, street art, flash mobs, stunts, etc.
Guerrilla marketing is often used for local branding and marketing
requirements. Since this is low – cost most often it is used by startups to
increase profits rather than drive sales. Lately digital marketing has been
considerable used for this type of marketing.</span></span></li>
</ol>
<br />
<span style="line-height: 115%; text-align: justify; text-indent: -0.25in;"><span style="font-family: inherit;"> </span></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-81801779379870068102014-02-06T08:32:00.001-08:002014-02-06T08:32:20.511-08:00Marketing concepts explanation<p dir="ltr">Professor explained Marketing Concepts to a class:</p>
<p dir="ltr">1. You see a Gorgeous Girl at a party. You go up to her and say: "I am very<br>
rich. Marry me!"<br>
- That's Direct Marketing.</p>
<p dir="ltr">2. You are at a party with a bunch of friends and see a Gorgeous Girl. One<br>
of your friends goes upto her and pointing at you says: "He's very<br>
rich.Marry him!"<br>
- That's Advertising.</p>
<p dir="ltr">3. You are at a party and see a Gorgeous Girl. She walks up to you and says:<br>
"You are very rich! Can I marry you?"<br>
- That's Brand Recognition.</p>
<p dir="ltr">4. You see a Gorgeous Girl at a party. You go upto her and say: "I am very<br>
rich. Marry me!" She gives you a nice hard slap on your face.<br>
- That's Customer Feedback.</p>
<p dir="ltr">5. You see a Gorgeous Girl at a party. You go upto her and say: "I am very<br>
rich. Marry me!" And she introduces you to her husband.<br>
- That's Demand and Supply Gap.</p>
<p dir="ltr">6. You see a Gorgeous Girl at a party. You go upto her and before you say:<br>
"I m rich, Marry me!", your wife arrives.<br>
- That's Restriction for Entering New Markets.</p>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-12206141732994749942014-02-02T21:06:00.000-08:002014-02-02T21:06:13.970-08:00Logo's and their significance<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.8&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.1&zw&atsh=1" /><br />
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>Do you see the arrow between the "E" and "x" (in white)? <span style="font-family: Arial, sans-serif;">I had never noticed it before</span></b></span><span style="font-family: Arial, sans-serif; font-size: 13.5pt;">.</span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-family: Arial, sans-serif; font-size: 13.5pt;"><br /></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.5&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.2&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>The 2nd and 3rd "T's" are two people sharing (or fighting over) a tortilla and a bowl of salsa.</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.10&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.3&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>The world's most famous bike race. The "R" in "Tour" is a cyclist. The yellow circle is the front wheel of a bicycle, the "O" is the back wheel.</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.4&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.4&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>The arrow means Amazon has everything from A to Z</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.2&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.5&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>The gap between the "K" and the "I" is a sideways chocolate kiss.</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.7&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.6&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<br /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>There is a dancing bear above the "ble". Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear.</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.9&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.7&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>See the " 31" embedded in the " BR"? Thirty one-derful flavors!</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.6&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.8&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<br /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..?</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.3&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.9&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>See the gorilla and lioness (in white) facing each other?</b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b><br /></b></span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<img alt="[]" src="https://mail.google.com/mail/u/0/?ui=2&ik=fbd31937a1&view=att&th=143eefaf2a7e479d&attid=0.1&disp=emb&realattid=3f6c1bae68f7d1ca_0.1.10&zw&atsh=1" /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<br /></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif;">
<span style="font-size: x-small;"><b>The smiley half face is also a 'g".</b></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1068473019648598503.post-91023944516479911972013-12-10T08:47:00.001-08:002013-12-13T00:44:30.076-08:00State Elections 2013 - A quick analysis - Indian democracy has won<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: justify;">
Nearly 11 crore voters have voted in the 5 state elections in Nov-Dec 2013 and elected their new Government. Whichever party has won or lost, ultimately the Indian voters have won. Indian democracy has won. That is why from 2009 onwards, I term this as 'Celebration of democracy'. 'Celebrate Democracy' will be our theme for the Sansad Ratna Awards 2014. I congratulate all the elected representatives and wish them all the best for their public service. </div>
<div dir="ltr">
</div>
<div style="text-align: justify;">
In the recent state elections, BJP is able to retain Madhya Pradesh and Chattisgarh for third term. The respective Chief Ministers have to be appreciated for their effective governance. Congress lost heavily in all the states. They have also lost their Government in both Delhi and Rajasthan. Congress has retained Mizoram. While BJP has won nearly 70% of the seats that went for polls, Congress could gain only 20% of the seats. With General Elections 2014, few weeks away, Congress has to work hard to gain the public confidence.</div>
<div style="text-align: justify;">
People reposed confidence and rewarded the Chief Ministers of MP and Chattisgarh with more seats for their better governance. At the same time, they rejected miserably the CMs of Rajasthan and Delhi for their bad performance and governance. </div>
<br />
<div dir="ltr" style="text-align: justify;">
Strength and weakness of BJP</div>
<div dir="ltr">
</div>
<div style="text-align: justify;">
BJP Chief Ministers in all their states offer better governance. The fact that Gujarat, MP and Chattisgarh people have voted back their Governments for the third time in a row is an ample proof. After 2004 and 2009 debacle in Lok Sabha, BJP workers and leaders became diffident and lacked motivation. The emergence of Narendra Modi or NAMO has galvanised the BJP workers more. Though Modi was accused of splitting the top leaders earlier, he has succeeded in uniting the workers at every level across the nation. He is a great communicator and sets the agenda for the discussion for all parties. By making himself at the centre stage through positive or negative news, he has made BJP as the main force in India. </div>
<div style="text-align: justify;">
On the positive side, the BJP top leadership gives enough freedom to their Chief Ministers to function effectively, within the overall frame work of the Policy. They have developed popular regional level leaders like Modi, Chauhan, Raman Singh, Vijayaraje Scindia and Manohar Parrikar. Generally, the functioning of present senior BJP leaders during Morarji and Vajpayee Governments as ministers are still considered as 'excellent' by political experts. </div>
<br />
<div dir="ltr" style="text-align: justify;">
Coming to the negative side, BJP is more dominant only in the northern part of India. They are yet to take roots in East and South. Even the one Government at Karnataka was lost because of their leadership management. They are seen more as 'Hindi walas' by East and South people. Modi's popularity is trying to reduce this feeling, still they have to go a long way. </div>
<div dir="ltr" style="text-align: justify;">
Another negative side is that they are being seen as communal by other parties though they show secular credentials in BJP ruled states. The other parties take advantage of this situation and scare the minority people about BJP. </div>
<div dir="ltr" style="text-align: justify;">
Another negative point is their scant respect for voters. During the recent state elections, BJP fielded maximum of candidates with criminal background. Out of 31 BJP MLAs elected now in Delhi, 17 have criminal background. This reflects their over confidence on their popularity. Some of the Delhi experts say that BJP lost the majority in the assembly, because of their fielding candidates with criminal background. </div>
<div dir="ltr" style="text-align: justify;">
Strength and weakness of Congress</div>
<div dir="ltr" style="text-align: justify;">
On the positive side, Congress has rich experience in governance. They have governed the nation during the testing times very well. They have very good leaders who are well experienced, but not known outside. Congress is spread across the country. Whether they rule or not, Congress is the only party which has membership in the entire nation. Though they play communal and caste politics every time more than other parties, they are still considered as a 'secular' party. </div>
<div dir="ltr" style="text-align: justify;">
On the negative side, the party is controlled only by one family, i.e. Nehru or so-called GANDHI Family. Even the talented leaders like Pilot, Scindia are not able to showcase their talents effectively. They ensure that talented leaders do not come up to avoid challenge to the Nehru family. Even the Chief Ministers of congress ruled states have to take permission from Nehru family even for small matters. Though they are spread across the nation, they do not allow the regional leaders to grow. They treat even the Chief Ministers as their dummies. For an example, as against the suggestions of CM of Andhra, Congress is pushing the split of Andhra. </div>
<div dir="ltr" style="text-align: justify;">
In the last ten years, Congress has become highly insensitive to corruption and governance issues. Even the Prime Minister has to kneel down before the Prince Rahul Gandhi. </div>
<div dir="ltr" style="text-align: justify;">
Stunning performance of Aam Aadmi Party </div>
<div dir="ltr" style="text-align: justify;">
AAP which was formed few weeks ago, has surprised everybody by gaining near majority seats (28 seats) in Delhi. The success of BJP and AAP in these elections reflect loudly that people want a better transparent governance and not mere promises. </div>
<div dir="ltr" style="text-align: justify;">
In the recent decade, emergence of internet and social media has created more political awareness among the new generation voters. The new generation voters and particularly the first time voters are against the bad governance and corruption. When the emotions were running high, Arvind Kejriwal floated the AAP Party and successfully converted the emotions and mood of the people into votes. To the surprise of the nation and all political parties they secured nearly 30% of vote share and 28 seats. This is a great and wonderful achievement for any new party floated few weeks ago.</div>
<div dir="ltr" style="text-align: justify;">
Past history of parties floated on emotions, winning power in short time</div>
<div dir="ltr" style="text-align: justify;">
In early 1970, MGR floated AIADMK, when he was dismissed from DMK and within one year, he captured the power in Tamil Nadu securing 31% vote share. Before floating the party, he was quite popular as an actor and a leader of DMK. Till date, the party continues to enjoy the supremacy in Tamil Nadu. His successor Jayalalitha is now the CM of Tamil Nadu. </div>
<div dir="ltr" style="text-align: justify;">
In 1977, immediately after the emergency, Lok Nayak Jayaprakash Narayan formed Janata Party combining various political parties, with the aim of defeating Indira Gandhi. They secured 345 seats out of 542 seats in Lok Sabha with 52% vote share. Janata Party captured power at the Centre within few days of formation of the party. The Government formed by Morarji Desai (Janata Party) collapsed within 2 years. Janata Party got split into various pieces, due to internal ego problems of their own leaders. Now Janata Party is not in existence.</div>
<div dir="ltr" style="text-align: justify;">
In the same way in the early 1980s, when Congress humiliated their own CM Anjaiah in Andhra, NT Ramarao, popular actor, floated Telugu Desam as 'Telugu pride'. He also captured power with massive majority and securing 46% vote share within few months. NTR developed the party with his film popularity. Even when NTR was alive, the party was captured by Chandrababu Naidu, who became Chief Minister later. The party has now become weak. </div>
<div dir="ltr" style="text-align: justify;">
In 1985 Asom Gana Parsihad (AGP) was formed by student leader P K Mahanta in Assam, out of the emotional issues of illegal migrants. In the first year itself, they captured power with 34% vote share. At that time, some of the students who were in the hostel became Ministers. Though the party formed the Government two times, due to various internal differences got split and they are only a minor party in the state now.</div>
<div dir="ltr" style="text-align: justify;">
Of the above parties, only AIADMK is still surviving powerfully for the past 40 years, because of the leadership.</div>
<div dir="ltr" style="text-align: justify;">
Strength and weakness of AAP, including challenges</div>
<div dir="ltr" style="text-align: justify;">
In the same manner, Aam Aadmi Party (AAP) also was formed recently as a result of the emotional issues like anti corruption movement by Anna Hazare and Nirbaya case. Under the leadership of Arvind Kejriwal (photo), AAP has now secured nearly 30% vote share and 28 seats. Since AAP has secured power and position in Delhi, they have to safe guard themselves from the internal ego clashes and external attacks to split the party. </div>
<div dir="ltr" style="text-align: justify;">
AAP was formed as an alternate to the present political system and the lack of transparent functions. Unfortunately, there are more allegations against AAP itself about the lack of transparency, fielding of candidates with criminal background, source of funding, etc. Though AAP was accusing all other political parties for fielding candidates with criminal background, in Delhi, AAP fielded more number of candidates with criminal background, next to BJP. Out of 28 elected AAP MLAs, 3 are already facing criminal charges. (Source: ADR Report).</div>
<div dir="ltr" style="text-align: justify;">
Since AAP was formed on emotional background and public anger against ruling party, they were able to get into Delhi Assembly. Now their real challenge begins. Shouting in the streets holding candles in the hands, without being in power will be totally different from discharging responsibility as MLA. </div>
<div dir="ltr" style="text-align: justify;">
AAP has two options before them. (1) Collaborate with either BJP or Congress parties and form the Government to prove their governance skills and to comply with the promises they have given to the people. Definitely, the supporting parties will not pull down the Government, as it may be counter-productive for them. This is the best option, but it is a double edged sword. (2) Sit in the opposition and play a constructive role in the Legislative Assembly. Sitting in the opposition gives lot of learning experience. </div>
<div dir="ltr" style="text-align: justify;">
Now people are watching AAP closely with huge expectations, because of the various promises. With this victory, AAP also announced that they would become an alternate party to BJP and Congress at National level. </div>
<div dir="ltr" style="text-align: justify;">
Only time can tell whether AAP will survive all the challenges and remain in tact as a 'party with a difference' or vanish in the course of time like many other predecessors. </div>
<div dir="ltr" style="text-align: justify;">
Article by Prime Point Srinivasan</div>
<div dir="ltr" style="text-align: justify;">
http://www.primepoint.in/2013/12/state-elections-2013-quick-analysis.html</div>
</div>
Unknownnoreply@blogger.com0