Don’t be surprised
if ‘Internet Marketing’ is the next agenda during your board meetings, with
Narendra Modi and NDA winning the Elections 2014 this has become the NEXT BIG
THING for discussion. Be it your board meeting, customer care dept. meeting or
human resource meeting, everyone is discussing about it, so be equipped for it.
Internet Marketing as defined by Wikipedia – Online advertising, also called Internet
advertising, uses the Internet to deliver promotional marketing messages to
consumers. It includes email marketing, search engine marketing, social media
marketing, many types of display advertising (including banner advertising) and
mobile advertising.
Major reasons behind Internet Marketing being the HOTTEST
topic of discussion is almost 90% hardly understand its implications whether
positive or negative. Having account on Facebook and twitter deciphers into
knowledge on Internet marketing, which by far most Indian’s believe?
So finally what is internet marketing, to make it simple here
you go
Search Engine Optimization - This is a process to organically
rank your website in top ten results in search engine. This process involves
more than 200 techniques and each is used based on the search engine algorithms.
To put it in simple words, using this technique, your website can rank in the
top pages of search engine, which results to more clicks, more leads, more
conversions and more BUSINESS.
Social Media Optimization – This is a process where in social
media tools like Facebook, Twitter, Google+, Blogger, Flickr, Linkedin, Pinterest, etc are
used. SMO is more of a branding technique for the company. This technique is
used to engage with the stakeholders, customers and leads. Though this is a
long term process, but it definitely helps in the SEO process to generate
instant leads.
Pay Per Click – This is a process where you pay to the search
engine / social media portal to rank your website / updates on top of the
results. Referred as PPC, since you have to pay per click, there are different combinations
which can be used to garner the desired result. But since this is PAY PER
CLICK, so incurs huge budgets.
For any company to succeed online
a combination of these three techniques are used, but never forget to define
the objective of the strategy, because without objective the whole budget and
time will be wasted. So next time in the board meeting be well prepared to
discuss how this will be a boon for different departments. Remember ‘Digital Marketing in Future will be like
SEX, only losers will have to pay for it’
For better understanding check out my presentation on Slide Share - Click Here
