Some of IIT coaching institutes also started exploring new cities citing the Kota connection. Most of IIT coaching institutes heavily advertise their Kota connection and this helps to get maximum admissions. The numbers of seats in IIT colleges has remained the same or have increased to some extent, but the numbers of students applying for these competitive exams have increased superseding. The total worth of the IIT coaching industry is more than Rs 10000 crore. Some of the institutes to advertise heavily:
So don't be surprised to see the tagline in the advertisements of IIT-JEE coaching institutes "an institute by Kota experts".