Thursday, January 22, 2015

How eLearning Systems can change B2B Product Demo and Customer Support

Traditionally B2B organizations have been offering product demos at customer location. This accounts to huge amount of investment in travel and stay, but cannot be neglected. Often customers also request for repeat of demos, which builds the cost. This happens due to complexity of product or low academic qualification of customer, they take more time to learn. B2B companies especially in the area of customize products regularly face this problems of repeat demos, thus reducing profit on sales.   

B2B should develop new age ELearning systems for product demo. ELearning systems now have high technology integration like Augment Reality, virtual Reality, Web – Meetings, etc. These systems can be incorporated with questionnaire for evaluation of product demo based on answers. Further, this questionnaire will also help in product and service co-creation based on feedback.
Each eLearning capsule or graphic video shouldn’t be longer than 2 to 3 minutes duration to engage with customer and ensure understanding.  These demos can be translated into different languages and sent on smart phones.

Further B2B organizations can offer customer support using these eLearning systems, probing the user to identify issues and raise support tickets for customized solutions.

Some benefits of eLearning Systems to B2B organizations:

  • Cost Effective: eLearning is cost effective as there are no logistics like travel and stay of engineer is involved. This will reduce dependability on printed collaterals, as everything is available on cloud servers.
  • Learning 24 x 7 x 365:  User can learn watching repetitively, thus increasing engagement. Also as the eLearning systems are on cloud, users can watch it at his / her convenience. 
  • Tracking of course: ELearning systems can be incorporated with tracking systems which can help B2B organization to understand analytics. These eLearning demos can be incorporated with questionnaire for evaluation of demo. Feedback systems like these helps in product development, since users can share in real time and partner in co – creation of product / service. 
  • Standardization and Scalability of demo: ELearning systems help to standardize demo, also help to integrate changes based on feedback in real time, so demo course keeps on evolving for better engagement and understanding of user. 


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