Most of the telecom companies have their own signature tunes so people identify and connect with the brand and its products. There are some other companies which tend to opt for signature tunes; they are from the music and film industry. Also it has been observed some design and advertising firms/companies have instrumental music for their websites which help to showcase creativity of the firm.
But, what about the rest of the companies, shouldn’t they opt for signature tunes?
Most of the private sector banks, private hospitals play classical music and hotels most often play fusion music on the other hand some offices play whatever music they feel like playing. The corporate sector lacks Signature Tune which will help to identify the brand amongst its stake holders.
Every corporate invests to create a profiling video of their own company, brochures and newsletters to inform about the company, but nobody cares to create signature tune.
The Signature Tune should be played during displaying of the corporate video, played in the background at the workplace, ring tone, waiting tone and caller tone of the phones (mobile/landline), website, TVCs, etc.
This will help to increase the brand awareness and everybody will connect with the brand easily. This has worked for telecom companies and can also work for brands in retail stores where there is consumer walk-in.
Signature Tunes will open a new field of advertising and connecting to the stakeholders.