Monday, June 15, 2009

Campaign World No-Smoking Day

Recently internationally world no-smoking day was celebrated. Smoking as you know leads to lot of lethal diseases the important ones being various types of Cancer's. Also Dr. Anubiram Ramdoss, Union Health minister, India issued the policy of pictorial warnings on cigarette and tobacco packets. The UPA govt. kept its promise made to the NGO and doctors, by issuing pictorial warnings notification for all the manufacturers of tobacco products. Lot of NGOs and hospitals has applauded this move, which will help to curb intake of tobacco related products.

Check-out these links:



There is enough awareness and publicity on this issue and even a survey can prove this amongst different socio-economical groups. The no-smoking initiative has lot of supporters from big business houses like Ambuja cements, Mahindra's, etc to celebs like Vivek oberoi, etc NGOs like Salaam Bombay Foundation, Heales, Indian Dental Association, etc.

Thinking this campaign from a Public Relations POV tells us how successful it is. The campaign is one of the most successful campaigns, much successful than any Tobacco manufacturing company's cigarette campaign. The campaign was able to lobby at policy makers level to create laws to curb tobacco intake by introducing no-smoking restaurants and no-smoking zones at public places. The campaign also informed all the stakeholders about the ill-effects of tobacco intake with the help of public service films, announcements, TVCs, etc.

· But has this campaign provided solutions for the tobacco addicts?

· If the smokers are doing something wrong, then what is the correct thing?

· How can they quit intake of tobacco?

· Any medicines available?

There are many such questions which the addict is searching for. The surveys often talks that out of every 10 smokers 7 die, 1 cigarette reduces 7 minutes of life, out of every 10 smokers 5 are looking for options to quit but the temptation is enough to push them back to smoking.

Has the campaign able to reduce smokers? The answer is a flat NO.

Except the fact that smokers need to quit and should overcome the temptation. Are their not enough anti-tobacco pills, nicotine gums, etc? The multi-nationals should enter and launch campaigns to promote de-addiction, should launch de-addiction centers for addicts who are looking forward for tobacco free life. Support groups for people looking to quit tobacco should be launched; this would help more people to quit. Just creating awareness and publicity doesn't accomplish anything except PUBLIC RELATIONS for the company or NGO.

To cut the long story short, it is high time just creating awareness, start providing solutions and help to give smokers a SMOKE FREE LIFE..

There are very less NGOs who really work towards helping the smokers to live a smoke free life

Monday, June 8, 2009

Alternative medicine scenario in India

Alternative medicine which comprises the other category of medical therapy or treatment has not yet got its due credits. This sector of medicine is yet to secure place in the minds of patients, the main reason for this is very slow healing process i.e. time consuming and also some are painful therapies. The sector is vast and each has its laws and concepts on healing.

Below is the range of different types of therapies:

Alternative medicines

1. Homeopathy
2. Ayurvedia
3. Unani


1. Yoga
2. Acupressure
3. Acupuncture
4. Kerala Ayurveda massage therapy
5. Meditation

The best part of alternative medicine is that it has no side effects and they are natural. This medicinal procedure builds-up body’s immune system, so the body becomes strong enough to protect itself.

The main problem faced by alternative medicine is awareness in general public, except Homeopathy and Yoga of which the general mass are informed to a large extent. This can be seen from the statistics on the Homeopathic industry which reported an increase of 25% in last 5 years; compare to this Allopathy has grown on 2% in this fiscal. So imagine the growth, if these alterative medicines get same awareness as allopathy?

To start the alternative medicine sector should decide on the key messaging part for the general masses. They should hold ground level events to reach the target audience. This sector should also look at taping media to publicize successful cases and start support group, this will help to get across to its patients and solve queries. The strategy should also tap in film placements which influence the mass a lot. Only through awareness and word-of-mouth the alternative medicine market will grow.